{"id":6534,"date":"2022-09-06T06:02:03","date_gmt":"2022-09-06T11:02:03","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=6534"},"modified":"2022-09-06T06:03:11","modified_gmt":"2022-09-06T11:03:11","slug":"preparing-for-autumn","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/preparing-for-autumn\/","title":{"rendered":"Preparing for Autumn"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3273 aligncenter\" src=\"https:\/\/pmaworks.com\/wp-content\/uploads\/2022\/09\/2022-09-06-calendar-nsltr-pic.jpg\" alt=\"\" width=\"509\" height=\"275\" \/><\/p>\n<h2 style=\"text-align: center;\"><em>\u201cWhen you fail to prepare, you\u2019re preparing to fail.\u201d<\/em><\/h2>\n<p style=\"text-align: center;\">John Wooden (QuoteInvestigator)<\/p>\n<p><strong>September is upon us,<\/strong> and Autumn is just ahead.<\/p>\n<p><strong>I encourage you to be thinking about<\/strong> your practice development plans for the last quarter of this year \u2013 October, November, and December. Let\u2019s start with some fast ideas on promotions:<\/p>\n<ul>\n<li><strong>October<\/strong> is National Chiropractic Month (Used to be National Spinal Health Month). October 16th is World Spine Day. Not sure who comes up with these \u201cObservances,\u201d and I don\u2019t really care. Don\u2019t think it makes much difference\u2026 You can call October \u201cNational Get Your Rear in Here Month\u201d if you want. I like to use the word \u201cnational\u201d as it seems to imply that everyone now must comply and \u201creport in.\u201d It\u2019s official, at least in your office.<\/li>\n<li><strong>November<\/strong> is a good time for \u201cCause\u201d promotions. These are promotions that are linked to a worthy charitable <em>cause<\/em> that you feel genuine about. Word of warning: Don\u2019t fake it. TV stations that promote \u201cToys for Tots\u201d are so obviously insincere that I can\u2019t believe they still do them. Find a charity that you and your team, and patients, want to support. Done right, you\u2019d be surprised at how popular these promotions can be.<\/li>\n<li><strong>December<\/strong> is an opportunity to hunker down with all your patients, active and inactive. Parties, events, showing some gratitude and best wishes for the New Year.<\/li>\n<li><strong>Improvement Goals<\/strong>. Look at what you can do to improve clinic performance, including:o Continuing education for you.<br \/>\no C.E. for your team. Seminars, webinars, podcasts, books!<br \/>\no Team trainings in the office.<br \/>\no Individual team member training in the office.<br \/>\no Procedures: \u201cHow can we do this better?\u201d<br \/>\no Software updates<br \/>\no Backlogs eliminated<br \/>\no Decor<\/li>\n<\/ul>\n<p>\u2022 <strong>2023<\/strong> Sometime in November, you should also look at your plans for January. The New Year also approaches fast.<\/p>\n<p><strong>All this may seem a bit<\/strong> much to consider, but time waits for no one.<\/p>\n<p><strong>Schedule a couple of sessions this month<\/strong> with your team and do some planning.<\/p>\n<p style=\"text-align: center;\"><strong>GET PREPARED<\/strong><\/p>\n<p><strong>And Seize the Future,<\/strong><\/p>\n<p><strong>Ed<\/strong><\/p>\n<p><strong>You can find links to references in this newsletter and more on our blog here:<\/strong><br \/>\n<a href=\"https:\/\/www.worldspineday.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.worldspineday.org\/<\/a><\/p>\n<p><a href=\"https:\/\/www.chiroeco.com\/plan-now-for-national-chiropractic-health-month-2022-theme-announced\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.chiroeco.com\/plan-now-for-national-chiropractic-health-month-2022-theme-announced\/<\/a><\/p>\n<p><a href=\"https:\/\/pmaworks.com\/observations\/chiropractic-practice-marketing-ideas-for-fall-2016\/\" target=\"_blank\" rel=\"noopener\">https:\/\/pmaworks.com\/observations\/chiropractic-practice-marketing-ideas-for-fall-2016\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhen you fail to prepare, you\u2019re preparing to fail.\u201d John Wooden (QuoteInvestigator) September is upon us, and Autumn is just ahead. I encourage you to be thinking about your practice development plans for the last quarter of this year \u2013 &hellip; <a href=\"https:\/\/pmaworks.com\/observations\/preparing-for-autumn\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[613,361,359,377,367,615,614],"class_list":["post-6534","post","type-post","status-publish","format-standard","hentry","category-chiropractic-marketing","tag-613","tag-chiropractic","tag-marketing","tag-michel","tag-petty","tag-worldspineday","tag-yearend"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=6534"}],"version-history":[{"count":2,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6534\/revisions"}],"predecessor-version":[{"id":6536,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6534\/revisions\/6536"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=6534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=6534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=6534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}