{"id":6277,"date":"2022-01-11T09:14:04","date_gmt":"2022-01-11T15:14:04","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=6277"},"modified":"2022-01-11T09:32:13","modified_gmt":"2022-01-11T15:32:13","slug":"why-goals-work","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/why-goals-work\/","title":{"rendered":"Why Goals Work and How to Harness Their Power for Greater Prosperity"},"content":{"rendered":"<p><strong><a href=\"https:\/\/pmaworks.com\/observations\/why-goals-work\/80-20-goals-pareto\/\" rel=\"attachment wp-att-6281\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-6281\" src=\"https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2022\/01\/80-20-goals-pareto-300x231.jpg\" alt=\"Goals are the 20%of efforts that\" width=\"300\" height=\"231\" srcset=\"https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2022\/01\/80-20-goals-pareto-300x231.jpg 300w, https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2022\/01\/80-20-goals-pareto.jpg 308w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Why do goals work? <\/strong><\/p>\n<p><strong>We all know the obvious: they help keep you focused<\/strong>, and as Yogi Berra, the baseball catcher, said, \u201cIf you don\u2019t know where you are going, you might wind up somewhere else.\u201d<\/p>\n<p><strong>We have all heard about their importance.<\/strong> \u00a0But we may not have heard or understood WHY.<\/p>\n<p><strong>What is the underlying principle behind goals<\/strong>, and why do they work?\u00a0 What gives them their power? And can you harness it improve your business and its bottom line?<\/p>\n<p><strong>Stick with me and find out\u2026<\/strong><\/p>\n<p style=\"text-align: center;\">==\u00a0\u00a0 ==\u00a0\u00a0 ==\u00a0\u00a0 ==\u00a0\u00a0 ==<\/p>\n<p><strong>It was one of those September days<\/strong> in the Midwest when the leaves were turning orange, and the wind was blowing. \u00a0I was in Chicago \u2013 the Windy City \u2013 where I attended a seminar downtown at one of its plush hotels.<\/p>\n<p><strong>The program was kind of out of my league<\/strong> \u2013 at least then. \u00a0The fee for three days was $7,000. \u00a0I was only attending the first day, which was $1,000 \u2013 still a lot of money. \u00a0But I was drawn to the subject, and I was familiar with the person who was putting it on.<\/p>\n<p><strong>There were aggressive young MBA types flying in<\/strong> from around the country and the world. \u00a0On the night before, at the hotel where the seminar was to be held, I saw several small groups in lively discussion around laptops \u2013 as if they were in the middle of inventing the next Big Thing. \u00a0I remember talking to one young man from Singapore and learning about the high-energy atmosphere of entrepreneurship there.<\/p>\n<p><strong>The seminar focused on building, buying, or overhauling a business<\/strong>. \u00a0The speaker was a self-made billionaire, a former management consultant, so his teaching fees did not come cheap. \u00a0This was not a seminar for dabblers!<\/p>\n<p><strong>The subjects discussed<\/strong> on the first day and, as I learned, on the other two days, were surprisingly uncomplicated. \u00a0They discussed the key ingredients to look for when deciding what business to build, buy, or grow.\u00a0 These few key factors were introduced on the first day of the seminar and then expanded upon the other two days.<\/p>\n<p><strong>But it all started around one principle: the PARETO PRINCIPLE.<\/strong><\/p>\n<p><strong>Many of you know the Pareto Principle and the Rule of 80\/20.<\/strong> \u00a0This Principle has been used over the last 50 years by major manufacturing companies to improve the quality of their products. \u00a0The concept is easy to state but often difficult for entrepreneurs to apply. \u00a0It predicts that roughly 80% of valuable results come from just 20% of efforts. \u00a0In some cases, the ratio can even be more extreme so that 10% or even 5% produces 90% or 95% of the results.<\/p>\n<p><strong>Not all efforts are equal<\/strong>: there are the \u201cvital few\u201d efforts and the \u201cuseful many\u201d efforts. \u00a0Workaholic entrepreneurs can struggle to put this concept into practical use. \u00a0We find that delegating a $20 an hour task is risky, so we will spend time organizing a bookshelf or driving to get office supplies ourselves instead of taking care of a potential $1,000 an hour task, or even a $10,000 an hour task.<\/p>\n<p><strong>As a non-business example of the 80\/20 Rule<\/strong>, consider all the clothes in your closet. \u00a0I bet you wear just 20%, or less, 80% of the time. \u00a0Then, consider how you get to work \u2013 out of all the choices of roads to take, you use just a few of them.<\/p>\n<p><strong>Look at a winning athletic team<\/strong>. \u00a0Just a few players are responsible for 80% of its success. \u00a0This does not mean that the other players are not important \u2013 just not THAT important.<\/p>\n<p><strong>All efforts are just not equal or average<\/strong>.<\/p>\n<p><strong>How might this apply to your business?<\/strong> \u00a0Well, for example, 80% or more of customer dissatisfaction comes from 20% or less of your patients. \u00a0On the other hand, 20% or less of your patients account for 80% of your patient referrals.<\/p>\n<p><strong>As the CEO of your business, what are the vital few actions <\/strong>you can take that will produce the most results? \u00a0I suggest that defining the business\u2019s goals, ensuring that your team understands them, and keeping these goals alive each week is key.<\/p>\n<p><strong>As Stephen Covey advises<\/strong>: \u201cBegin with the end in mind.\u201d\u00a0 Goals are simply the end you have in mind. \u00a0On the higher end, they would include your mission, vision, and reason for them \u2013 your WHY. \u00a0They would also include the values you hold as standards of behavior and performance.<\/p>\n<p><strong>These greater goals would be manifested<\/strong> as products or outcomes. \u00a0For example, if your mission included helping people have healthy teeth, then a practical manifestation of this goal would be \u201cJim,\u201d a patient, having his teeth cleaned today. \u00a0If your vision were a healthy and pain-free community, the practical outcomes would be 100 patients adjusted today.<\/p>\n<p><strong>As a doctor, what would be the 20% of your actions<\/strong> that account for 80% of your results? \u00a0I suggest letting the patient know that you understand their goals and work to help them achieve those goals at each encounter.<\/p>\n<p><strong>As the manager of your business<\/strong>, ensuring each team member knows the goals of their roles and helping them achieve these goals, with good coaching and communication, will produce 80% of their successful efforts.<\/p>\n<p><strong>It all goes back to goals. \u00a0<\/strong><\/p>\n<p><strong>They are the leverage points that direct and amplify all your efforts. <\/strong><\/p>\n<p><strong>But here is the truth you must understand: <\/strong><\/p>\n<h1><span style=\"color: #008080;\"><strong>A small amount of time consistently spent defining the goals of, and within, your business &#8212; and working out how to achieve them &#8212; are the vital few actions that produce most of your excellent outcomes.<\/strong><\/span><\/h1>\n<p><strong>Know before you go. <\/strong><\/p>\n<p><strong>If you and your team routinely <\/strong>define and redefine your goals, both the higher ones and the practical ones, and work out how to better achieve them, you will have a more prosperous and stress-free business.<\/p>\n<p><strong>Get the goals right each day, and all else will follow in your favor.<\/strong><\/p>\n<p><strong>Working towards a better future,<\/strong><\/p>\n<p><strong>Ed<\/strong><\/p>\n<div>If you don&#8217;t have it yet, get my book to learn more about how to use goals in your practice. <a href=\"https:\/\/www.goaldriven.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Goal Driven Business.<\/a><\/div>\n<p style=\"text-align: center;\"><span style=\"color: #008080;\"><strong>***New Training Program***<\/strong><\/span><\/p>\n<div>Also, stay tuned for a new training program we will be offering on the Goal Driven System. It will be limited to just 10 offices and last for 6 months. Its goal is to train the business owner and manager\/senior staff member on the Goal Driven System to transform their practice into a Goal Driven Business. A Goal Driven Business is a team of <em>Goal Drivers.<\/em> That is what this program will teach you to create. <a href=\"https:\/\/www.goaldriven.com\/whatisagoaldrivenbusiness\" target=\"_blank\" rel=\"noopener noreferrer\" data-link-type=\"web\">(What is a Goal Driven Business? )<\/a><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.goaldriven.com\/contact\">Please contact me if you are interested<\/a>.<\/div>\n<div><\/div>\n<div>If you are interested in taking the training program on the Goal Driven System, for you and 1 team member, please go here to schedule a time to learn more about it. <a href=\"https:\/\/www.goaldriven.com\/contact\" target=\"_blank\" rel=\"noopener noreferrer\" data-link-type=\"web\">Schedule a meeting with me.<\/a><\/div>\n<p><a href=\"https:\/\/www.goaldriven.com\/\">Goal Driven.com<\/a><br \/>\nPetty Michel &amp; Associates<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A small amount of time consistently spent defining the goals of, and within, your business &#8212; and working out how to achieve them &#8212; are the vital few actions that produce most of your excellent outcomes. <a href=\"https:\/\/pmaworks.com\/observations\/why-goals-work\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169,571,570,12,212,572,214,15],"tags":[44,573,126,377,367,50,28],"class_list":["post-6277","post","type-post","status-publish","format-standard","hentry","category-chiropractic-practice-building","category-goal-driven","category-goals","category-motivation","category-office-manager-2","category-pareto-principle","category-practice-administration","category-practice-management","tag-ed-petty","tag-goaldriven-com","tag-goals","tag-michel","tag-petty","tag-pma","tag-practice-development"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=6277"}],"version-history":[{"count":9,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6277\/revisions"}],"predecessor-version":[{"id":6290,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6277\/revisions\/6290"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=6277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=6277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=6277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}