{"id":6168,"date":"2021-10-21T17:39:49","date_gmt":"2021-10-21T22:39:49","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=6168"},"modified":"2021-10-21T20:08:35","modified_gmt":"2021-10-22T01:08:35","slug":"special-promotion-the-kindle-version-of-the-goal-driven-business-is-free-oct-21st-25th","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/special-promotion-the-kindle-version-of-the-goal-driven-business-is-free-oct-21st-25th\/","title":{"rendered":"SPECIAL PROMOTION – The Kindle version of the Goal Driven Business is FREE Oct 21st – 25th."},"content":{"rendered":"
\"the<\/a>SPECIAL PROMOTION<\/strong><\/div>\n
National Chiropractic Month<\/div>\n
The Kindle version of the Goal Driven Business<\/em><\/strong> is FREE<\/div>\n
from Thursday, October 21 to Monday, October 25<\/div>\n
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What\u2019s in the book? To give you an idea of some of the subjects covered in the Goal Driven Business, I put together a list which you can find below. You can also access this on the website, GoalDriven.com<\/a><\/div>\n
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In addition to the Free Kindle version, when you also sign up for our<\/div>\n
Goal Driver’s<\/strong> newsletter with tips you won’t find anywhere else, you will receive 10 Powerful Goal Driven Tools<\/strong> FREE to build and develop your practice.<\/div>\n
<\/div>\n
Download the Book PLUS 10 Tools<\/a><\/div>\n
<\/div>\n
or go directly to Amazon<\/a>\u00a0and get the Goal Driven Business book only, in hard copy or Kindle download<\/div>\n
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I truly recommend you get the free Kindle version<\/a> of the Goal Driven Business book. I also encourage you to pick up a hard copy.\u00a0It is valuable information which we have used over the years to improve offices, just like yours. A hard copy book is nice to read, and re-read, like Dr. Peter Heffernan mentions:<\/div>\n
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\u201cEd has nailed it, with all his years of experience, in this book!<\/div>\n
Read it and reread it, it is that valuable.\u201d<\/div>\n
J. Peter Heffernan D.C. DPhCS.<\/div>\n
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<\/div>\n
The Goal Driven Business \u2013<\/strong><\/div>\n
A New Business-Building Methodology<\/strong><\/div>\n
List of subjects and key concepts<\/strong><\/div>\n
<\/div>\n
Part 1. Your Road, A Hero\u2019s Journey.5<\/strong><\/div>\n
We Can’t Get There from Here.7<\/div>\n
The Practice Roller Coaster and What Causes It10<\/div>\n
Symptoms Of a Personality Practice12<\/div>\n
16 Attributes of A Successful Business and Practice13<\/div>\n
The 3 Goals Of \u201cTo Live Better.\u201d19<\/div>\n
First 2 Goals and The Eisenhower Matrix20<\/div>\n
Goal 3: Your Greater Purposes23<\/div>\n
Applying the 3 Goals to Improve Business Performance 24<\/div>\n
The Synergy of the 3 Goals 33<\/div>\n
The Hidden Barriers to Practice Success35<\/div>\n
The E-Myth and Michael Gerber39<\/div>\n
Your First Big Shift to Your Goals: The Goals Lab Where You Work on Your Business.43<\/div>\n
Pareto Principle and How to Add More Time to Work ON Your Business. 47<\/div>\n
Parkinson’s Law of Time 52<\/div>\n
Edwards Deming and Kaizen54<\/div>\n
Goals Achievement Process (Kaizen for Practice and Business Improvement.)54<\/div>\n
The Coaching Review for Team Member Improvement 56<\/div>\n
Your Practice Development Map: The Stages in Developing Your Business61<\/div>\n
The 5 Engines That Drive Your Business to Its Goals66<\/div>\n
The 20 Big Shifts You Will Need to Make to Achieve Your Goals67<\/div>\n
Self-Study and Review of Part 170<\/div>\n
<\/div>\n
Part 2: The Map and Manual to Your Goals72<\/strong><\/div>\n
<\/div>\n
Stage 1.<\/strong> Launching or Relaunching Your business.\u00a0The Marketing Stage75<\/div>\n
Peter Drucker and the Purpose of Business79<\/div>\n
What Is Marketing79<\/div>\n
Becoming a Marketing Evangelist 80<\/div>\n
Simon Sinek and Your Why82<\/div>\n
8 Successful Marketing Attitudes83<\/div>\n
Overcoming Fear of Marketing Using The 8 Marketing Attitudes and WOC<\/div>\n
86<\/div>\n
Direct Marketing Versus Indirect Marketing 89<\/div>\n
Unique Selling Proposition and Your SOB92<\/div>\n
Marketing Boosters and Fast Action Marketing Tactics 93<\/div>\n
Stage 1 Study Review99<\/div>\n
<\/div>\n
\u00a0Stage 2<\/strong> Blueprinting Your New Business. New Roles, Goals, & Flows 101<\/div>\n
Moving Past the Personality Driven Practice103<\/div>\n
Servant Leadership: Your New Role \u2013 Coach And CEO.105<\/div>\n
Goal Driven Team Members \u2013 Characteristics and Key Training Elements109<\/div>\n
The Goal Driven Manager \u2013 A New Role Than Leverages The CEO Role112<\/div>\n
Your Marketing Coordinator and Other Key Roles in Your Business114<\/div>\n
New Goals: Determining Your Higher Goals and Calculating Your Financial Goals116<\/div>\n
Tony Hsieh and Your Core Values123<\/div>\n
New Service Flows: More Efficiency for Better Service 126<\/div>\n
How To Find Bottlenecks, Eliyahu Goldratt and The Theory of Constraint<\/div>\n
127<\/div>\n
Creating Your Systematized Marketing Machine129<\/div>\n
Marketing Mix Chart for Each Stage of Your Growth 132<\/div>\n
Time And Money Charts to Showing How Much to Spend on Your Marketing at Each Stage. 134<\/div>\n
Study Guide Review on Stage 2\u00a0 136<\/div>\n
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Stage 3<\/strong> \u2013 People and Procedures: Implementing the Blueprint141<\/div>\n
Why Employees Are Disengaged: The Assembly-Line Mindset144<\/div>\n
Hierarchy Of the Boss and Employees as \u201cThe Girls\u201d146<\/div>\n
Summary Of the Old Practice Management Model149<\/div>\n
Big Shift #12: The Employee as A Goal Driven Expert and Team Member<\/div>\n
150<\/div>\n
Self-Determination Theory and Edward Deci: Secrets to Employee Motivation152<\/div>\n
Daniel Pink: And Greater Purposes and What Motivates Us154<\/div>\n
9 Steps to Making Goal Driven Expert Employees155<\/div>\n
Hiring The Right People – Jim Collins157<\/div>\n
Let My People Go Surfing – Yvonne Chouinard 159<\/div>\n
Goal Driven Procedures: Faster and More Effective159<\/div>\n
The Humble Checklist162<\/div>\n
The Checklist Manifesto \u2013 Atul Gawande 163<\/div>\n
Simplicity And 80\/20 Principle \u2013 Richard Koch163<\/div>\n
A Sample Checklist165<\/div>\n
Big Shift #14: Goal Driven Continuous Improvement – the Engine Within Your Business. 166<\/div>\n
The Learning Organization \u2013 Peter Senge168<\/div>\n
Study Guide Review on Stage 3 172<\/div>\n
<\/div>\n
Stage 4<\/strong> \u2013 Using Lean Management to Improve Customer Service and Personal Power175<\/div>\n
How To Deal With 5 Common Challenges When You Are Winning178<\/div>\n
Lean Management: How to Get More for Less180<\/div>\n
Why Your Service Needs to Be World Class 183<\/div>\n
Your Replacement Is Being Shipped: The Dismantling of The Professions — Susskind & Susskind185<\/div>\n
7 Barriers to Extraordinary Service187<\/div>\n
9 Components to Delivering Goal Driven Outstanding Customer Service190<\/div>\n
Ken Blanchard and Raving Fans190<\/div>\n
Become The Best Like Pablo Casals, Jiro Ono, Clarence Gonstead191<\/div>\n
19 Steps to Create Extraordinary Customer Experience194<\/div>\n
Freeing Your Personal Power201<\/div>\n
Ben Franklin and His Practical List of Virtues202<\/div>\n
Martin Seligman And Virtues in Action203<\/div>\n
The 3 Goals and Your Personal Power205<\/div>\n
Study Guide Review on Stage 4 207<\/div>\n
<\/div>\n
Stage 5<\/strong> \u2013 Total Team Leadership \u2013 Your Goal Driven Business211<\/div>\n
Managing The Groundhog Day Syndrome to Avoid Burnout214<\/div>\n
Creating Team Leadership Is Now Possible. Here Is How:215<\/div>\n
Integrating Your Greater Goals for a More Powerful Business220<\/div>\n
The Golden Gate Bridge Again \u2013 and Your NEXT New Game.224<\/div>\n
Study Review on Stage 5\u00a0 226<\/div>\n
<\/div>\n
Part 3: The Reason for Everything: The Heart of the Goal Driven Business228<\/strong><\/div>\n
Getting Out of The Box. How Quantum Physics Can Help You to Your Goals. Sheldrake, Frankl 231<\/div>\n
Conclusion \u2013 Liberty 237<\/div>\n
<\/div>\n
<\/div>\n
Part 4. The 23 Principles of the Goal Driven Business238<\/strong><\/div>\n
<\/div>\n
1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Power of Choice 241<\/div>\n
2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Constant Improvement 244<\/div>\n
3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Goals 245<\/div>\n
4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Self-Determinism and Drive 247<\/div>\n
5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Reality – Confronting the Brutal Facts 248<\/div>\n
6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Communication 247<\/div>\n
7.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Collaboration and Self-Organization Works Better 251<\/div>\n
8.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0The Bridge to Your Goals: Procedures and Policies 253<\/div>\n
9.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0The Vital Few and 80\/20 254<\/div>\n
10.\u00a0\u00a0Keep It Simple, Make It Simpler 255<\/div>\n
11.\u00a0\u00a0Log Jams 256<\/div>\n
12.\u00a0\u00a0Leverage Points 257<\/div>\n
13.\u00a0\u00a0Newton’s Laws 259<\/div>\n
14.\u00a0\u00a0Be A Farmer – Grow Your Business and Your Customers 260<\/div>\n
15.\u00a0\u00a0Be A Hunter – Direct Your Unique Selling Proposition to You Target Market 261<\/div>\n
16.\u00a0\u00a0Goals, Games, Groundhog Day 262<\/div>\n
17.\u00a0\u00a0Deliver the Goods – Abbondanza! 264<\/div>\n
18.\u00a0\u00a0Roles 265<\/div>\n
19.\u00a0\u00a0Getting Away 266<\/div>\n
20.\u00a0\u00a0Training and Coaching Make an Expert Team 268<\/div>\n
21.\u00a0\u00a0Network Effects 269<\/div>\n
22.\u00a0\u00a0Our Thoughts Affect Our Business and Life 270<\/div>\n
23.\u00a0\u00a0The Golden Rule 272<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

SPECIAL PROMOTION – The Kindle version of the Goal Driven Business is FREE Oct 21st – 25th. Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[555,1],"tags":[482],"class_list":["post-6168","post","type-post","status-publish","format-standard","hentry","category-the-goal-driven-business","category-uncategorized","tag-goal-driven"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=6168"}],"version-history":[{"count":4,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6168\/revisions"}],"predecessor-version":[{"id":6174,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6168\/revisions\/6174"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=6168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=6168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=6168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}