{"id":6095,"date":"2021-07-19T20:07:13","date_gmt":"2021-07-20T01:07:13","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=6095"},"modified":"2021-08-05T15:20:47","modified_gmt":"2021-08-05T20:20:47","slug":"masks-for-kids-how-i-got-on-tv","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/masks-for-kids-how-i-got-on-tv\/","title":{"rendered":"Why What You Stand For is Important"},"content":{"rendered":"

\"Ed<\/a>Why What You Stand for Is so Important
\n<\/strong><\/p>\n

I want to tell you about my experience on TV talking about masks for kids, but first, here is a related short story\u2026<\/p>\n

A few years back, an office asked me to meet with them for lunch. They wanted to discuss how their office was doing and if I could help them.<\/p>\n

I liked the doctors and had known them for some time.\u00a0 They had a group practice and had been in business for several years.\u00a0 We met over sandwiches, and they said they had been working with a consultant who emphasized \u201cevidenced-based\u201d chiropractic.<\/p>\n

My response could have been better as I look back on it now.<\/p>\n

Barely concealing my disdain, I asked them whose approval they were seeking. Wasn\u2019t there enough \u201cevidence\u201d from the results that they had with their patients over the years? Sure, double-blind studies are good for validation \u2013 but didn\u2019t they already<\/em> have enough evidence from their happy patients and their remarkable outcomes?<\/p>\n

Had I been trying to \u201csell\u201d them on our services, I would not have acted so irreverently to their seemingly serious question. But, instead, I tried to re-convince them that they did have enough proof, and the problem with their office (one of many problems) was that they were not promoting the successes they routinely achieved with their patients.<\/p>\n

The doctors seemed equivocal about their services, so I asked them if they were committed to their profession and helping their patients reach their health goals. Unfortunately, I didn\u2019t get a straight answer.<\/p>\n

It seemed that they were seeking approval from some authority – \u00a0rather than from their neighbors who struggle daily with pain and poor health.<\/p>\n

Now, years later, I recently had a friend see one of the chiropractors I met for lunch years ago. The doctor currently works as an employee for a local hospital and the office that he once co-owned no longer exists.<\/p>\n

All this is a true story, and the lesson is that you have to have faith, confidence, and belief in your services, and mostly, in yourself.<\/em><\/p>\n

You must stand up for what you know and use your voice to help others \u2013 find theirs.<\/p>\n

You shouldn\u2019t be too outrageous as this can completely alienate you from others, not unless you want to! But find your level of certainty, independence, and rebelliousness and help others to do the same.<\/p>\n

Masks for Kids: I am on local television<\/strong><\/h2>\n

I was reminded of all this recently when a local TV station asked what I thought about masks for school children. I was on our main street, and a local reporter started asking me questions. You can watch my response and that of others here. Ed\u2019s on T.V.!<\/strong><\/a><\/p>\n

Standing up for natural health care,<\/p>\n

Ed<\/p>\n

Buy my book, the Goal Driven Business<\/em><\/strong>. It is a distillation of my 35 years of in-the-field lessons about building a profitable practice and business. It will help you help more people. Go here to learn about the Goal Driven Business –<\/em>A New Business Building Methodology for Professional Practices<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

I want to tell you about my experience on TV talking about masks for kids. But first, here is a short story that is related that teaches us that what you stand for is more important than what you sell. Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176,5,155,522,10],"tags":[361,44,482,367,28],"class_list":["post-6095","post","type-post","status-publish","format-standard","hentry","category-chiropractic-2","category-chiropractic-marketing","category-chiropractors","category-covid-19","category-marketing","tag-chiropractic","tag-ed-petty","tag-goal-driven","tag-petty","tag-practice-development"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=6095"}],"version-history":[{"count":7,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6095\/revisions"}],"predecessor-version":[{"id":6124,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6095\/revisions\/6124"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=6095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=6095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=6095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}