{"id":5814,"date":"2020-08-25T09:16:02","date_gmt":"2020-08-25T14:16:02","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=5814"},"modified":"2020-08-26T21:40:46","modified_gmt":"2020-08-27T02:40:46","slug":"is-the-tide-turning-for-true-health","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/is-the-tide-turning-for-true-health\/","title":{"rendered":"Momentary Affluence — or Is the Tide Turning for True Health?"},"content":{"rendered":"

Over the last few months<\/strong>, we have noticed that offices have continued to grow \u2013 some even breaking their previous records!<\/p>\n

Why is this?<\/strong><\/p>\n

I have heard from doctors and office managers<\/strong> that patients may be hesitant to visit medical offices and prefer seeing chiropractors, acupuncturists, and other health<\/em>-oriented offices instead. Are they just afraid of the COVID at medical centers, or are they truly seeking to improve their health and immune systems?<\/p>\n

What have you heard?<\/strong><\/p>\n

I am going to guess that your practice is filling back up as well.<\/strong>\u00a0 What should you do to augment your growth, sustain it, and even increase it?<\/p>\n

RETENTION AND REFERRALS
\n<\/span><\/strong><\/h2>\n

You want to think about retention and then generating more referrals<\/strong> \u2013 from patients and from community members. Consider the following:<\/p>\n

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  1. First, don\u2019t take this growth for granted<\/strong>. Each patient is unique and special and important. Provide world-class service and deliver world-class outcomes. In the end, this will ALWAYS be your #1 marketing tool.<\/li>\n
  2. Educate.<\/strong> I can\u2019t stress this enough. Please\u2026 Inform While You Perform.<\/em> Factual information is one of the reasons patients see you. You are independent. Your strings are not pulled by Merck, Pfizer, or WHO. You can refer patients to information on your services<\/em>, on Vitamin D, Zinc, and yes, Quercetin. They can trust you for the unedited and unspun truth about health.<\/li>\n
  3. Communicate.<\/strong> Newsletters, workshops via Zoom, or in the office, outdoor events (staying in compliance with local ordinances \u2013 as you see fit!) \u2013 keep the conversation going. Maintain and improve the relationship with your patients.<\/li>\n
  4. Capacity.<\/strong> Do you need another provider? Another team member? Don\u2019t overextend yourself, but also, don\u2019t stand in the way of your growth.<\/li>\n
  5. Partner with other providers and businesses.<\/strong> Medical doctors are discovering that health solutions they have for COVID are being suppressed. The braver ones are speaking up. Doctors of all kinds, now more than ever, can share the same goal and help each other overcome similar challenges. Businesses as well, want practical solutions for their employees.<\/li>\n
  6. Make a List. <\/strong>Make a list of patient retention and referral generation procedures that have worked for you and review them often. In upcoming newsletters, we will brush off some lists from our old Marketing Manager System<\/em>sm<\/sub> that has hundreds of marketing procedures. You know many of them, but it always helps to be reminded!<\/li>\n<\/ol>\n

    You can also take your marketing a step further\u2026<\/h2>\n

    <\/h1>\n

    IT’S NOT WHAT YOU SELL, IT IS WHAT YOU STAND FOR<\/span><\/strong><\/h2>\n

    As a more aggressive approach,<\/strong> you may want to be more vocal in promoting better health in all its aspects, from what we eat, breathe, to the kind of health care we seek.\u00a0 In this regard you could take on the role of Health Rebel,<\/em> or even Health Outlaw<\/em>!<\/p>\n

    Your unique selling principle (USP) <\/strong>should include your noble purposes that sets you apart from comparable alternatives.\u00a0 Consumers are looking for businesses that take responsibility for social and environmental issues. And, according to several studies*, this is especially true for the younger generation \u2013 Generation X \u2013 those born in the 1990s. Speaking out for better health in your community and against toxic pollutants, for example, is not only a noble purpose but \u2013 if genuine, has practical marketing benefits.<\/p>\n

    There really are two sides in our health culture<\/strong> \u2013 one for optimal natural health of the planet and of our bodies, and the other as advertised by corporations.<\/p>\n

    Your community is bombarded with thousands of advertising messages <\/strong>each day, many of them promoting drugs and COVID hysteria fears.\u00a0 Advertising is a form of population control, which is an advanced science, and which may be used increasingly to motivate your community to consume more vaccines, including for COVID.\u00a0 Yale University, as reported by Mercola, is testing advertising messages to shame, embarrass, anger, and otherwise motivate people to take the vaccines.<\/p>\n

    And the campaign has already started.<\/strong> According to USA today, it is patriotic to get vaccinated<\/a>.<\/p>\n

    \"\"<\/a><\/p>\n

    And it is not just the push for vaccines.<\/strong> Corporate medicine has been discrediting natural health remedies, including chiropractic, nutritional supplements, and certain medical practices such as chelation for years.\u00a0 And outside of health care, we can see advertisements for the cancer-causing Roundup (with glyphosate), \u201cfoods\u201d with toxic ingredients (e.g. aspartame), and the suppression of information about mercury, hexavalent chromium (as in the movie Erin Brockovich<\/em>), and other toxins currently <\/em>in our drinking water.<\/p>\n

    This is really your time<\/em>.<\/strong> This is a contest for health independence from corporate tyrants that have set up laws to escape liability for their actions.\u00a0 But those of you in the chiropractic profession are used to the fray. Now, you are not alone. Other doctors are also experiencing suppression and personal and professional retaliation and are joining the fight.<\/p>\n

    The sales of organic food and supplements continue to increase.<\/strong> And based upon your practice returning to pre-COVID levels, the tide just may be shifting towards true health.<\/em><\/p>\n

    But only with all of our help.<\/p>\n

    Helping you to help more people<\/em>,<\/em><\/p>\n

    \u00a0<\/em><\/p>\n

    Ed Petty, and all of us at Petty, Michel, and Associates<\/p>\n