{"id":5590,"date":"2020-03-10T14:11:01","date_gmt":"2020-03-10T19:11:01","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=5590"},"modified":"2020-03-11T09:30:04","modified_gmt":"2020-03-11T14:30:04","slug":"coronavirus-and-your-practice","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/coronavirus-and-your-practice\/","title":{"rendered":"Has the Coronavirus Affected Your Practice?"},"content":{"rendered":"
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How has the Coronavirus plague been affecting you and your practice\u2026so far?<\/p>\n

Most offices I talk to across the country seem to be doing just fine, thank you!<\/p>\n

I ran across\u00a0 an interesting thread on a social media site for chiropractors and as a limited sample survey of how other offices are being affected, most report that they are also doing well.<\/p>\n

I want to add a few thoughts from a marketing vantage point<\/em> that might help. I am sure you are following the clinical aspects of this virus, but I have links below to articles from Bruce Lipton<\/strong>, Ben Lerner<\/strong>, and Joe Mercola<\/strong> that are very informative.<\/p>\n

More importantly, a great link from our old buddy<\/strong>, George Carlin<\/strong> just to put things into perspective. So, you might want to save this email just for the links. (Gotta watch Carlin!… WARNING… as usual cursing included!<\/em>)<\/p>\n

So, marketing\u2026<\/p>\n

The idea of the Coronavirus is that it could kill you, or at least make you very sick.\u00a0 Consider these three promotional actions:<\/p>\n

Safe Space.<\/strong> Promote your office as a Safe Zone<\/u>. In your clinic, use plenty of disinfectant around the office. Let the patients see you wipe down tables, doorknobs, pens, clipboards, and have plenty of Purell (or something similar) around for hand wipes. This is to demonstrate that your office is taking all precautions to be a safe, sterile healing facility.<\/p>\n

Get Healthier and Stronger<\/strong>. Secondly, promote the healing aspect of your services – how they can improve and bolster the immune system. The virus will have the most impact on the physically weak. Encourage patients to come in and get stronger in your safe space. \u00a0(Ben Lerner has a good article about this \u2013 link below.)<\/p>\n

Communicate and Educate.<\/strong> Use your “table talk” time, and through newsletters and other media, to communicate with your patients. Give them health tips regarding the virus. But also relay positive activities that are going on in your office – an upcoming talk, a community clean-up drive, a patient success or a new team member. This goes for your team as well – educate your staff. People tend to hunker down during a crisis, somewhat out of fear. Standup, standout and maintain your positive presence and leadership – keep communicating.<\/p>\n

The viruses may be real and get transmitted from person to person. But ideas can do the same.<\/em> So spread the word — communicate your office as a worry-free environment where people can become stronger and healthier – safely.<\/p>\n

-Ed<\/p>\n