{"id":382,"date":"2009-12-02T00:44:50","date_gmt":"2009-12-02T06:44:50","guid":{"rendered":"http:\/\/www.pmaworks.com\/observations\/?p=382"},"modified":"2014-09-10T11:46:37","modified_gmt":"2014-09-10T16:46:37","slug":"chiropractic-holiday-marketing-tips","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/chiropractic-holiday-marketing-tips\/","title":{"rendered":"Chiropractic Marketing Tips for The Holidays And The Start of the New Year"},"content":{"rendered":"<p style=\"text-align: left;\">Due to popular demand,\u00a0 I am posting notes from our October teleclass on marketing over the Holidays.<\/p>\n<p><strong>Teleclass Outline with Ed Petty\u00a0 &#8212; Notes<\/strong><\/p>\n<p><strong>All marketing is broken down to:<\/strong><\/p>\n<p>1.\u00a0\u00a0\u00a0 <strong>Procedures<\/strong>. These are either special, one time events, or standard recurring. Some have the purpose of immediate results (direct marketing), some more long term (indirect marketing).<\/p>\n<p>2.\u00a0\u00a0\u00a0 <strong>Motivation.<\/strong> Desire. Wanting to implement these procedures. (Discipline.)<\/p>\n<p>3.\u00a0\u00a0\u00a0 <strong>Marketing management<\/strong>.\u00a0 Review, Planning, Implementation.<\/p>\n<p><strong>Motivation:<\/strong> You are listening (or reading this) so you are motivated.\u00a0 But you have to get others motivated as well. You have to get and stay inspired.\u00a0 It is Ok to be a cheerleader.\u00a0 What&#8217;s wrong with a little cheer? And the more you cheer.. the more you find to cheer about!<\/p>\n<p><strong>The\u00a0 Marketing Manager System:<\/strong><\/p>\n<ul type=\"disc\">\n<li>Meeting weekly: Review\/make plans\/Implement (assign steps\/dates)<\/li>\n<li>Who is responsible and responsible for what<\/li>\n<li>Calendar Special Promotions\/Events<\/li>\n<li>Checklist of Recurring Procedures\/Events<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Procedures: Special events\/promotions<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">NOVEMBER<\/span><\/p>\n<ul>\n<li>Holiday Turkeys (Care to Share) (Ham for Christmas)<\/li>\n<li>Donation Programs: Shelters, Toys for Tots, Coats for Kids, Food for Families<\/li>\n<li>Scheduling Patients over the Holidays. <span style=\"text-decoration: underline;\">(Plan ahead so they keep up with their care.)<\/span><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">DECEMBER<\/span><\/p>\n<ul>\n<li>GNO (Girls Night Out\/ Shop Before You Drop)<\/li>\n<li>Gift coupons<\/li>\n<li>Saturday with Santa<\/li>\n<li>Poinsettias (with gift coupons)<\/li>\n<li>Planning, training &#8211; sharpen the saw.<\/li>\n<li>Do scheduling for new year: &#8220;Flexibility Screenings&#8221; with gyms,\u00a0 lunch and Learns with businesses<\/li>\n<li>Gifts for Allies \u00a0and those who referred: Box of nuts, organic flowers, cups, pens, caps, t-shirts. Cards.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">JANUARY<\/span><\/p>\n<ul>\n<li>Lending Library: Supersize Me, Fast Food Nation, King Corn, Sugar Blues, Food Inc. End of Overeating<\/li>\n<li>Workshop on Nutrition and Fitness<\/li>\n<li>Annual Reactivation Program<\/li>\n<li>External Workshops, Screenings, and networking<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">FEB<\/span><\/p>\n<ul>\n<li>Doctor&#8217;s With A Heart Donation Program<\/li>\n<li>Have a Heart &#8211; Oklahaven Children&#8217;s Chiropractic Center &#8211; <a href=\"http:\/\/www.chiropractic4kids.com\/PDF\/HAH_brochure_2010.pdf\">link<\/a><\/li>\n<li>Valentine&#8217;s Gift Coupons<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">MARCH<\/span><\/p>\n<ul>\n<li>Leprechaun Appreciation Day (Kid&#8217;s Day)<a href=\"http:\/\/www.pmaworks.com\/main\/uploads\/leprechaun_week.pdf\"> link<\/a><\/li>\n<\/ul>\n<p><strong>Procedures: Recurring<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">Community Education: Talks or Awareness Weeks<\/span><\/p>\n<ul>\n<li>Nov: Flu<\/li>\n<li>Jan \u00a0Feb Food, Supplements\/ Fast food Series &#8212;\u00a0 With\u00a0 a Dietitian and a trainer. February: Heart Heath- blood pressure<\/li>\n<li>March: Headache Awareness Week<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Communication Channels<\/span><\/p>\n<ul>\n<li>Newsletter<\/li>\n<li>Email Newsletters &#8211; NEW SERVICE FOR 2010 &#8211; We will do this for all clients on Standard Management Programs or higher.<\/li>\n<li>Press Releases<\/li>\n<li>Ads on other special newsletters: Chamber of Commerce, YMCA, Church Bulletins<\/li>\n<li>Web site\/Face Book &#8211; Fan \/LinkedIn<\/li>\n<\/ul>\n<p><strong>Internal Recurring: <\/strong><\/p>\n<ul>\n<li>Morning case management meetings &#8211; (include a joke.)<\/li>\n<li>Staff meetings<\/li>\n<li>Patient Success Stories, Upbeat Atmosphere:\u00a0 Take a &#8220;vibe check&#8221;:\u00a0 too seriousness or pleasant can welcoming atmosphere. Where&#8217;s the party?<\/li>\n<li>Spinal Care Class<\/li>\n<li>Whiteboard<\/li>\n<li>Brochures<\/li>\n<li>Staff education<\/li>\n<li>WOC (Whip out card)<\/li>\n<li>Mission<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Due to popular demand,\u00a0 I am posting notes from our October teleclass on marketing over the Holidays. Teleclass Outline with Ed Petty\u00a0 &#8212; Notes All marketing is broken down to: 1.\u00a0\u00a0\u00a0 Procedures. These are either special, one time events, or &hellip; <a href=\"https:\/\/pmaworks.com\/observations\/chiropractic-holiday-marketing-tips\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176,5,10,11,12,172],"tags":[361,357,359,360],"class_list":["post-382","post","type-post","status-publish","format-standard","hentry","category-chiropractic-2","category-chiropractic-marketing","category-marketing","category-marketing-planning","category-motivation","category-patient-referrals","tag-chiropractic","tag-chiropractic-marketing","tag-marketing","tag-motivation"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=382"}],"version-history":[{"count":6,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/382\/revisions"}],"predecessor-version":[{"id":3406,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/382\/revisions\/3406"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}