{"id":37,"date":"2008-07-01T02:03:34","date_gmt":"2008-07-01T07:03:34","guid":{"rendered":"http:\/\/www.pmaworks.com\/observations\/2008\/07\/01\/promotions-just-schedule-them\/"},"modified":"2008-07-01T02:03:34","modified_gmt":"2008-07-01T07:03:34","slug":"promotions-just-schedule-them","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/promotions-just-schedule-them\/","title":{"rendered":"Promotions: Just Schedule Them"},"content":{"rendered":"<p><meta http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\" \/><meta name=\"ProgId\" content=\"Word.Document\" \/><meta name=\"Generator\" content=\"Microsoft Word 12\" \/><meta name=\"Originator\" content=\"Microsoft Word 12\" \/>\n<link href=\"file:\/\/\/C:%5CDOCUME%7E1%5CEdward%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml\" rel=\"File-List\" \/>\n<link href=\"file:\/\/\/C:%5CDOCUME%7E1%5CEdward%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx\" rel=\"themeData\" \/>\n<link href=\"file:\/\/\/C:%5CDOCUME%7E1%5CEdward%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml\" rel=\"colorSchemeMapping\" \/><!--[if gte mso 9]><xml>     Normal   0               false   false   false      EN-US   X-NONE   X-NONE                                                     MicrosoftInternetExplorer4                                                   <\/xml><![endif]--><!--[if gte mso 9]><xml>                                                                                                                                                                                                                                                                                                                                                                                                                                <\/xml><![endif]--><\/p>\n<style><\/style>\n<p><!--[if gte mso 10]>\n\n\n\n<style>  \/* Style Definitions *\/  table.MsoNormalTable \t{mso-style-name:\"Table Normal\"; \tmso-tstyle-rowband-size:0; \tmso-tstyle-colband-size:0; \tmso-style-noshow:yes; \tmso-style-priority:99; \tmso-style-qformat:yes; \tmso-style-parent:\"\"; \tmso-padding-alt:0in 5.4pt 0in 5.4pt; \tmso-para-margin-top:0in; \tmso-para-margin-right:0in; \tmso-para-margin-bottom:10.0pt; \tmso-para-margin-left:0in; \tline-height:115%; \tmso-pagination:widow-orphan; \tfont-size:11.0pt; \tfont-family:\"Calibri\",\"sans-serif\"; \tmso-ascii-font-family:Calibri; \tmso-ascii-theme-font:minor-latin; \tmso-fareast-font-family:\"Times New Roman\"; \tmso-fareast-theme-font:minor-fareast; \tmso-hansi-font-family:Calibri; \tmso-hansi-theme-font:minor-latin;} <\/style>\n\n <![endif]-->As we have said MANY times before, the number one problem with the marketing in most offices is that&#8212; it just doesn&#8217;t get done.What is the solution?A big part of it is just scheduling them.<\/p>\n<p>To help you with this, you need a marketing calendar.<\/p>\n<p>Once a month, take an hour off and plan some internal and external events over the next several months.<\/p>\n<p>If you wonder where your patients are, make sure your front desk has them scheduled to come in.<\/p>\n<p>Next, you better make sure you have your promotions scheduled to encourage new people to come in.<\/p>\n<p>To help you with this, here are 4 great resources:<\/p>\n<ol>\n<li><a href=\"http:\/\/www.pmaworks.com\/main\/Chiropractic_Practice_Marketing_Plan.shtml\">Essential elements about your chiropractic practice marketing plan<\/a>.<\/li>\n<li><a href=\"http:\/\/www.pmaworks.com\/observations\/wp-content\/uploads\/2008\/07\/01222-3-month-planner1.pdf\">Sample three month planning calendar for download.<\/a><\/li>\n<li><a href=\"http:\/\/www.pmaworks.com\/main\/uploads\/2008-2009_marketing_calendar-2.pdf\">Sample 12 month marketing calendar for down download (81\/2 x 11)<\/a>.<\/li>\n<li><a href=\"http:\/\/www.pmaworks.com\/main\/.shtml\">Large, 2 foot by 3 foot marketing wall calendar for purchase.<\/a>\u00a0 Post this in your break room and to plan and coordinate your upcoming promotions with your team.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>As we have said MANY times before, the number one problem with the marketing in most offices is that&#8212; it just doesn&#8217;t get done.What is the solution?A big part of it is just scheduling them. To help you with this, &hellip; <a href=\"https:\/\/pmaworks.com\/observations\/promotions-just-schedule-them\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":0,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}