{"id":3370,"date":"2014-07-30T10:35:07","date_gmt":"2014-07-30T15:35:07","guid":{"rendered":"http:\/\/pmaworks.com\/observations\/?p=3370"},"modified":"2019-12-17T16:20:50","modified_gmt":"2019-12-17T22:20:50","slug":"seminars-vs-coaching-which-is-better","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/seminars-vs-coaching-which-is-better\/","title":{"rendered":"Sage on the Stage or Guide from the Side: Chiropractic Seminars vs. Coaching – Which is Better?"},"content":{"rendered":"

They both can be expensive<\/strong>, so what service gives the greatest \u201cbang for the buck?\u201d<\/p>\n

I go to seminars. I like them. In fact, I hope to see some of you at the WAVE, sponsored by Life West\u00a0 in San Francisco this weekend<\/strong> (8\/1\/2014).\u00a0\u00a0 (If you are going please contact me by calling the office number below and it will forward to my phone. It would be great to say \u201chi\u201d in person!)<\/p>\n

Seminars provide a good opportunity to get away<\/strong>. B.J. Palmer talks about this, of course, in his Rule Number #9. (1)<\/p>\n

Also, by disengaging<\/span> from your work, you can better re-engage<\/span><\/strong> in it when you get back. The science of this is discussed in a book called: The Power of Full Engagement.<\/span><\/p>\n

Plus, networking<\/strong>. Nothing like meeting new people and hearing how and what they are doing and trading fish stories – even if they are often embellished.\u00a0 (\u201cDon\u2019t tell fish stories where the people know you; but particularly, don\u2019t tell them where they know the fish.\u201d Attributed to Mark Twain.)<\/p>\n

And, they can be entertaining<\/strong>.<\/p>\n

Plus, you can learn things<\/strong>. Learning new things that work and unlearning things that don\u2019t work is probably the MOST important skill you can have. And it is getting more important every day. Our world is changing SO fast that in order to keep up, you have to really spend time and money learning.<\/p>\n

\u201cThe illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.\u201d \u2015 Alvin Toffler<\/p>\n

However, there are drawbacks.<\/strong><\/p>\n

Seminars: the Sage on the Stage<\/strong> <\/span><\/h3>\n

First, there is the expense of the seminar.<\/strong>\u00a0 Actually, by comparison, most chiropractic seminars are dirt cheap compared to other seminars that run into the thousands. The expense is in the travel. The hidden expenses add up considerably, especially if you take your staff, which you should now and then.<\/p>\n

Then, there is the actual content<\/strong> \u2013 the information being imparted.\u00a0 Much of it is motivational and that is nice.\u00a0 However, the seminar speaker does not know you. He hasn\u2019t been to your office, your home, talked with your staff or know your family. He hasn\u2019t read your town\u2019s newspaper or seen your patients.\u00a0 He doesn\u2019t know your situation.\u00a0 He teaches you a procedure that sounds good in theory and may have even worked in his office 15 years ago, for a while.\u00a0 He may be entertaining, or coercive.\u00a0 But, often only 10% of what is taught at a seminar is applicable<\/span> to you and your office.\u00a0 And of that, very little gets implemented, and in two months, less than 5% of the seminar may be in operation at your office<\/span>.\u00a0\u00a0 The following is an example<\/span> that shows how much useful information gets reduced down to actual implementation in most offices.<\/p>\n

Actual Value of Seminar (approximate percentages)<\/strong><\/p>\n