{"id":3223,"date":"2014-02-19T16:57:44","date_gmt":"2014-02-19T22:57:44","guid":{"rendered":"http:\/\/pmaworks.com\/observations\/?p=3223"},"modified":"2014-02-20T07:32:09","modified_gmt":"2014-02-20T13:32:09","slug":"why-cal-jam-is-the-future","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/why-cal-jam-is-the-future\/","title":{"rendered":"Disruptive Technologies: Why Cal Jam Is the Future &#8211; and You are Too"},"content":{"rendered":"<p align=\"center\"><a href=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2014\/02\/forceisstrong3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3225\" alt=\"Petty Michel Following the Force to Cal Jam\" src=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2014\/02\/forceisstrong3.jpg\" width=\"405\" height=\"294\" srcset=\"https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2014\/02\/forceisstrong3.jpg 405w, https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2014\/02\/forceisstrong3-300x217.jpg 300w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/a><\/p>\n<p>\u00a0<strong>Next week, a few thousand chiropractic professionals<\/strong> will attend a chiropractic seminar called Cal Jam sponsored by the Dead Chiropractic Society.\u00a0 (Some of us from PM&amp;A will be attending as well as a number of the offices with whom we work.)<\/p>\n<p><strong>Cal Jam is what could be called a <span style=\"text-decoration: underline;\">disruptive event<\/span>.<\/strong><\/p>\n<p><strong>I take this from a term used in technology called \u201cdisruptive technology\u201d<\/strong> or \u201cdisruptive innovation.\u201d It refers to a product or discovery that forever changes the future. It creates a true paradigm shift. For example, the automobile, telephone, and of course, the Internet. We see this happening with FaceBook and soon, perhaps with Bitcoin, drone home deliveries, and other culture shifting technologies.<\/p>\n<p><strong>Cal Jam is a seminar that is unlike all past seminars<\/strong> I have attended or know about.\u00a0 It is, in itself, a paradigm shift.\u00a0 I have been traveling off to chiropractic seminars for few years now. The first one I attended was back in 84 or 85 when Dr. Parker (Dr. James Parker) had it in Reno one year. Had the chance to talk to him then up in his suite.\u00a0 Since then, I have been to maybe a 100 or more over the years. Cal Jam is dif-er-ent.<\/p>\n<p><strong>Petty Michel &amp; Associates is not really a seminar company<\/strong>, but we encourage them. Seminars can be useful for teaching, motivating, selling, and networking, but we find that the real work begins and ends <span style=\"text-decoration: underline;\">in<\/span> the office, where you work <span style=\"text-decoration: underline;\">on<\/span> the office. Like the old phrase: \u201cEducation Begins at Home.\u201d<\/p>\n<p><strong>But Cal Jam is unique.<\/strong><\/p>\n<ul>\n<li><b>As a whole, Cal Jam is not about itself<\/b>.\u00a0 There may be speakers or vendors that have invested a great deal and need to promote themselves, but the theme is not about Cal Jam or any one management company or product.\u00a0 It is really about the bigger issues of Chiropractic and Health.\u00a0 So, there is kind of a lack of self-importance which is very refreshing.\u00a0 It genuinely puts chiropractic and the health of your family, friends and community first.<\/li>\n<li><b>Cal Jam starts with chiropractic and then takes off to vital issues affecting health.<\/b>\u00a0 It takes on critical \u2013 and controversial &#8212; health subjects that go way beyond the conventional and challenges you to learn how they affect your patients and what you can do about these issues.<\/li>\n<li><b>Principles and history.<\/b> It has presenters that deeply discuss chiropractic principles and history, the foundation for your profession which is often overlooked and, in our years of on-site work,\u00a0 a major reason for many floundering practices.<\/li>\n<li><strong>Totally classy.<\/strong> In fact, the digs are luxurious. The venue is in a modern performing arts center that is nothing short of first class.<\/li>\n<li><b>All done by just one practicing Doc.<\/b> It is championed by just one person, Billy DeMoss (supported by Mary Jane), a practicing chiropractor who lives and works in an office just like all the tens of thousands of other chiropractors. Chiropractors <span style=\"text-decoration: underline;\">like you<\/span>. He is not school president, he is not a practice management seminar speaker, and he is not selling supplements or equipment.\u00a0 So, in many ways, he is just like you.<\/li>\n<li><b>Purpose<\/b>. Except for this: he is authentically driven by a greater purpose to promote chiropractic and good health to such an extent that is is creating this thing called Cal Jam.\u00a0 And by his actions, he sets an example for you. You have to ask yourself: \u201cBesides growing my own business, what could I <span style=\"text-decoration: underline;\">also<\/span> be doing to significantly help others?\u201d<\/li>\n<li><b>Rock and Roll.<\/b> \u00a0Lastly, I have never attended a rock concert that was also a seminar. \u00a0This is my 4<sup>th<\/sup> Cal Jam. It is fun!<\/li>\n<\/ul>\n<p><strong>It is not too late to hop on a plane and attend Cal Jam.<\/strong> The seminar is modestly priced. Go to <strong><a href=\"http:\/\/californiajam.org\/\" target=\"_blank\">Cal Jam.<\/a><\/strong><\/p>\n<p><strong>But if you can\u2019t, you can apply its spirit<\/strong> \u2013 the spirit of honestly helping others improve their health. \u00a0And being disruptive. \u00a0This may go beyond your comfort zone, but it will be worth it.\u00a0 It is no news that chiropractic is, and always has been, a disruptive health system. Imagine, adjusting someone rather than having them receive back surgery! Back surgery brings in a lot of money to hospitals yet at least <a href=\"http:\/\/www.toyourhealth.com\/mpacms\/tyh\/article.php?id=1447\" target=\"_blank\">one study cited<\/a> estimates as much as 90% are unnecessary. I am you as doctors see this first hand. But chiropractic has frightened and upset the medical monopoly for years, as evidenced in the 1988 Wilk vs AMA case.<\/p>\n<p><strong>Be just a bit disruptive<\/strong>. Have fun and be friendly and don\u2019t take yourself too seriously. But be something new and fresh in your office and in your town. Get people off the couch, off their drugs, get them adjusted, educated and moving. This is what people, more and more, know they need.\u00a0 For that IS the spirit of chiropractic, in my opinion.<\/p>\n<p><strong>And if you want, turn up the jute box<\/strong> \u2013 or Internet radio. Get your patients dancing to some rock and roll music*\u2026 and you can have the spirit of Cal Jam every day.<\/p>\n<p><strong><span style=\"color: #ff00ff;\">*\u201cJust let me hear some of that rock and roll music, anyway you choose it,<br \/>\nIt\u2019s got a back beat, you can&#8217;t lose it, Any old time you use it.\u201d<\/span> <\/strong>(Chuck Berry)<\/p>\n<p>[print-me target = &#8220;#content_box&#8221; do_not_print=&#8221;.no print#right_bar&#8221;]<code>\u00a0<\/code><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cal Jam is a seminar that is unlike all past seminars. It represents a paradigm shift in seminars like chiropractic is still a paradigm shift in health care. Disruptive technologies come along and change things, like the automobile changes transportation. Cal Jam is this kind of event. But your office can be as well.  <a href=\"https:\/\/pmaworks.com\/observations\/why-cal-jam-is-the-future\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176,170,42,12,17],"tags":[],"class_list":["post-3223","post","type-post","status-publish","format-standard","hentry","category-chiropractic-2","category-chiropractic-business-building","category-chiropractic-fun","category-motivation","category-seminars"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/3223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=3223"}],"version-history":[{"count":33,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/3223\/revisions"}],"predecessor-version":[{"id":3261,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/3223\/revisions\/3261"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=3223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=3223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=3223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}