{"id":3057,"date":"2013-10-08T11:17:55","date_gmt":"2013-10-08T16:17:55","guid":{"rendered":"http:\/\/pmaworks.com\/observations\/?p=3057"},"modified":"2018-01-22T14:04:23","modified_gmt":"2018-01-22T20:04:23","slug":"marketing-ideas-for-october-november-december","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/marketing-ideas-for-october-november-december\/","title":{"rendered":"Chiropractic Marketing Ideas for Fall Promotions"},"content":{"rendered":"<p>Here are a few ideas for promoting your chiropractic services during the end of the year. \u00a0There are many more, of course, but these can get you and your team thinking of what you might like to do over the next several months. (For a <a href=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/Fall-Marketing-Ideas-2014r.pdf\" target=\"_blank\" rel=\"noopener\">PDF version of this article.\u00a0 REVISED AND UPDATED- 9\/2014)<\/a><\/p>\n<p><b>Schedule the <span style=\"text-decoration: underline;\">special promotions<\/span> first<\/b> \u2013 the big events. Get these on a large Marketing Calendar and plan them out. Promote them before the event. \u00a0Ideally, you should promote the event four weeks before it occurs, but people often forget and make spur of the moment decisions. Therefore, promoting even a week before the event has worked.<\/p>\n<p>You can find customizable posters and detailed information on how to do many of these projects on your chiropractic <a href=\"http:\/\/www.pmaworks.com\/chiropractic-practice-management-tools\/marketing-manager-system\" target=\"_blank\" rel=\"noopener\">Marketing Manager System Toolki<\/a>t and on your <a title=\"http:\/\/pmamembers.com\/\" href=\"http:\/\/pmamembers.com\/\" target=\"_blank\" rel=\"noopener\">PM&amp;A Member\u2019s site<\/a>. Depending on the level of your program, we can also put together simple posters to help promote your particular project.<\/p>\n<p><b>Then, look at the more <span style=\"text-decoration: underline;\">basic marketing procedures<\/span><\/b>, those that are recurring. These should be on a list which you review every few months.<\/p>\n<p>You can also sprinkle in some minor but fun promotions, such as having a<strong> Cra<span style=\"color: #ff00ff;\">zee<\/span> Day<span style=\"color: #ff00ff;\">z<\/span><\/strong>.<\/p>\n<p><span style=\"text-decoration: underline; color: #993366;\"><b>General Marketing<\/b><\/span><\/p>\n<ul>\n<li>\u00a0<b>Recurring Procedures. <\/b>The most important marketing procedures are your usual, recurring procedures that you do on a daily and weekly basis. Many of these are already embedded in your routine procedures. \u00a0These should be on a list that your review every three months.<\/li>\n<li><b>Calendar<\/b>. Make sure you have a large calendar to post all of your scheduled upcoming promotions.<\/li>\n<li><strong>A<\/strong><b>ssignment<\/b>. Assign a staff member to be in charge of each promotion. Each team member has a marketing responsibility.<\/li>\n<li><b>Communication.<\/b> In the end, marketing is all about communication. Therefore, promote your events with your newsletters (electronic and hard copy), fliers, Facebook, Internet updates, bulletin boards, web site and most of all, \u00a0through friendly one on one personal communication in the office.<\/li>\n<li><b>Motivation<\/b>.\u00a0 All procedures work to some degree, depending on how well they are organized and on the intention behind them. If you and your team are not motivated to make these procedures work, they won\u2019t.\u00a0 Keep your purpose strong and your energy high.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><b>Cra<span style=\"color: #ff00ff; text-decoration: underline;\">z<\/span>ee<\/b><b> Day<span style=\"color: #ff00ff; text-decoration: underline;\">z<\/span><\/b><b> <\/b><\/span><br \/>\nSelect a day and make it special for your patients. Only one day a week is necessary otherwise it\u2019s not special.\u00a0 It can be once per month or every week. Serve extra treats<b>.\u00a0 <\/b>You can have the staff dress out of uniform coordinated to the day.\u00a0 These can add some extra fun to the office and help with retention and long term referrals.<\/p>\n<ul>\n<li><b>Muffin Mondays \u2013 <\/b>Serve up a selection of health bran, banana, blueberry, etc muffins<br \/>\n<b>Two for Tuesday \u2013<\/b> Bring a friend for a complimentary spinal exam and offer the patient a free adjustment.\u00a0 \u201cTwo Fer Tuesday.\u201d<br \/>\n<b>Whacky Wednesdays<\/b> \u2013 gag gifts for patients,\u00a0 \u201cadjust-a-mints\u201d, etc. (http:\/\/www.bannermints.com\/)<br \/>\n<b>Thirsty Thursdays<\/b>\u00a0 &#8212; Organic apple juice served in plastic wine glasses with a sliced green apple on the rim. NA margaritas.<br \/>\n<b>Fruity Fridays<\/b>\u00a0 &#8211; Bowl of local fruit.<\/li>\n<\/ul>\n<div>\n<p><b><span style=\"color: #993366;\">OCTOBER<br \/>\n<\/span>October is National Spinal Health Month <\/b>(Now called National Chiropractic Health Month) This can give a you a reason to do many different promotions.\u00a0 (Read about it at the American Chiropractic Association web site<a href=\"http:\/\/www.acatoday.org\/content_css.cfm?CID=4427\" target=\"_blank\" rel=\"noopener\"> here.<\/a>)<b><br \/>\n<\/b><\/p>\n<\/div>\n<ul>\n<li>A banner in your office for patients to bring in family members for a free \u201cCheck-up.\u201d<\/li>\n<li>Reactivation Month \u2013 send postcards to all inactive patients who have not been in for at least one year or more for free spinal checkup.<\/li>\n<\/ul>\n<p><b>Chiropractic Opportunity Week<\/b> \u00a0(\u201cThe doctor is having a COW.\u201d) (patient referrals and advertising new patients)<\/p>\n<ul>\n<li>Free consultation, exam, and x-ray if needed.<a href=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/cow.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3059 aligncenter\" src=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/cow.jpg\" alt=\"cow\" width=\"166\" height=\"124\" \/><\/a><\/li>\n<\/ul>\n<p><b>\u00a0Hair Dresser\/Beauty Salons\/Spas <\/b>(new patients and business referrals)<\/p>\n<ul>\n<li>Offer a workshop on \u201cHow to Stay Fit While You Clip.\u201d<\/li>\n<li>Free massages (and screenings) for customers<\/li>\n<li>Set up a customer appreciation program with the business owner and provide the massage and or food and screenings<\/li>\n<\/ul>\n<p><b>\u00a0Local Health Fairs<\/b><b> <\/b>(new patients and business referrals)<\/p>\n<ul>\n<li>Contact all the locations you have held events in the past year and schedule events for the New Year.<\/li>\n<li>Contact local businesses for health fairs in the New Year and get them scheduled<\/li>\n<li><a href=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/ghost1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3070 alignleft\" src=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/ghost1.jpg\" alt=\"ghost\" width=\"132\" height=\"124\" \/><\/a><\/li>\n<\/ul>\n<p><b>\u00a0Kids and Halloween Party<\/b><b> <\/b>(patient retention and referrals)<\/p>\n<p>With Casper as inspiration, a kid\u2019s Halloween party with a friendly ghost theme has the right mix of tricks and treats. Invite the young ghouls to come dressed up, but you can also have them make ghastly masks as part of the fun. Other ideas include spooky decorations, scary snacks and a friendly ghost hunt. \u00a0\u00a0Free spinal and scoliosis checks for all guests.<\/p>\n<p>&nbsp;<\/p>\n<div>\n<p>\u00a0<b>NOVEMBER<a href=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/turkey.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3071 alignleft\" src=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/turkey.jpg\" alt=\"turkey\" width=\"140\" height=\"82\" \/><\/a><\/b><\/p>\n<\/div>\n<p><b>Thanksgiving Turkey Drawing Poster<\/b>(patient referrals)<\/p>\n<ul>\n<li>Refer a friend and enter the drawing for a free turkey<\/li>\n<li>Special for Organic Turkeys \u2013 announce in your newsletter<\/li>\n<li>Make arrangements now with your local supplier<\/li>\n<\/ul>\n<p><b>Donation Drives <\/b>(patient referrals, advertising new patients)<\/p>\n<p>Holiday time always brings an increased demand for helping those less fortunate.\u00a0 Within your office set up a collection area for any of the following programs and promote it in your newsletter.<\/p>\n<ul>\n<li>Coats for Kids<\/li>\n<li>Food for Families<\/li>\n<li>Toys for Tots<\/li>\n<li>Blood Drive<\/li>\n<\/ul>\n<p>$25 in exchange for first day services.<\/p>\n<ul>\n<li>Also, you can support drives at local church or gyms. E.G. \u201cFree first day services for every donation a member of YMCA makes to the homeless fund.\u201d<\/li>\n<\/ul>\n<p><b>Deer Widows Week <\/b>(patient referrals)<\/p>\n<p>During hunting season or first week of December\u00a0 offer\u00a0 complimentary massage for\u00a0 your patients who refer in a new patient.<\/p>\n<p><b>\u00a0Girl\u2019s Night Out<\/b><b>\u00a0 <\/b>(screenings)<\/p>\n<p style=\"text-align: left;\">Christmas shopping\/gift exchange<\/p>\n<p>Enlist the help of massage therapist, local spas and direct marketing consultants, Tupperware distributors, etc. Everyone has to bring at least 3 guests. Buy presents from each other rather than at the mall.\u00a0 In November or first week of December.<a href=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/gifts.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3072 alignright\" src=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/gifts.jpg\" alt=\"gifts\" width=\"136\" height=\"147\" srcset=\"https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/gifts.jpg 293w, https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/gifts-279x300.jpg 279w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/a><\/p>\n<p>Or<\/p>\n<p><i>\u00a0 Movie &amp; Margarita (bring a guest for a movie screening and a spinal screening)<\/i><\/p>\n<p>Sample movies: The Love Letter, Steel Magnolias, Little Women. Fried Green Tomatoes When Harry Met Sally, anything with Brad Pitt.<\/p>\n<p>&nbsp;<\/p>\n<div>\n<p><b>DECEMBER<\/b><\/p>\n<\/div>\n<p><b>Holiday Coupons \u2013 Gifts Certificates<\/b>(patient referrals)<\/p>\n<ul>\n<li>Good for Massage, consultation, exam, x-ray<\/li>\n<li>Denominations: Free, $25, $25 or food donation to charity.<\/li>\n<\/ul>\n<p><b><a href=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/poinsettia.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3069\" src=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/poinsettia.jpg\" alt=\"poinsettia\" width=\"68\" height=\"75\" \/><\/a>Poinsettia Give Away<\/b> (patient retention)<\/p>\n<p>Give away free poinsettias, one per family.\u00a0 Include in the cards a gift certificate for family members or friends.\u00a0 (see Member\u2019s site for gift card)<\/p>\n<p><b>\u00a0Saturday with Santa<\/b>(patient referrals)<\/p>\n<ul>\n<li><b><a href=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/santa-lap.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3062 alignleft\" src=\"http:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2013\/10\/santa-lap.jpg\" alt=\"santa lap\" width=\"116\" height=\"143\" \/><\/a><\/b>Set up Santa in your reception room corner<\/li>\n<li>Treats for the kids<\/li>\n<li>Pictures with Santa<\/li>\n<li>Free spinal check with Doc<b> <\/b><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><b>Appreciation to External Referral Sources.\u00a0\u00a0<\/b><\/p>\n<p>Deliver a fruit basket or other present personally during December with a card of thanks and mention how you are looking forward to another year working together.\u00a0 This would go to any location where you had an external community services type of event, such as a screening or workshop.\u00a0 Include: \u201cLooking forward to working with you next year.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are a few ideas for promoting your chiropractic services during the end of the year.  There are many more, of course, but these can get you and your team thinking of what you might like to do over the next several months. <a href=\"https:\/\/pmaworks.com\/observations\/marketing-ideas-for-october-november-december\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[361,44,359,360,109],"class_list":["post-3057","post","type-post","status-publish","format-standard","hentry","category-chiropractic-marketing","category-marketing","tag-chiropractic","tag-ed-petty","tag-marketing","tag-motivation","tag-special-promotions"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/3057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=3057"}],"version-history":[{"count":22,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/3057\/revisions"}],"predecessor-version":[{"id":4924,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/3057\/revisions\/4924"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=3057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=3057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=3057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}