{"id":2455,"date":"2012-10-15T16:30:12","date_gmt":"2012-10-15T21:30:12","guid":{"rendered":"http:\/\/pmaworks.com\/observations\/?p=2455"},"modified":"2012-10-15T16:39:10","modified_gmt":"2012-10-15T21:39:10","slug":"the-doctor-versus-the-ceo","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/the-doctor-versus-the-ceo\/","title":{"rendered":"The Chiropractor Versus the Chiropractic CEO"},"content":{"rendered":"

There is a constant struggle in your office.<\/strong><\/p>\n

It is a battle between you as the doctor and you as the CEO.<\/strong><\/p>\n

As the CEO,<\/strong> you want to grow your business. You want it to be profitable, smooth running, and systematized.\u00a0 You want it to be efficient and providing excellent service.<\/p>\n

As the doctor,<\/strong> you want to focus on each patient and their unique treatment program. You really could care less about administrative concerns as these are usually just distractions to your patient care.<\/p>\n

Who wins<\/strong> this war between the doctor and the executive manager?<\/p>\n

Unfortunately, in most cases, no one.<\/strong>\u00a0 Usually, the doctor\u2019s duties blend in with the executive duties and the services get watered down and the growth of the office never reaches its full potential.<\/strong><\/p>\n

Without a doubt, the biggest dilemma in practice management is just this:<\/p>\n

How can you be the best doctor you can be
\nand also run your office?<\/strong>
\nIf you had the time<\/strong> (and perhaps the training, but that too just takes more time!) you could take your business to the next level.\u00a0 But there just isn’t the time. You are too busy as it is.<\/p>\n

This was the theme of Gerber’s book<\/strong>, the E-Myth<\/span>, wasn’t it?<\/p>\n

You know you should “systematize”<\/strong> your office procedures, but that still takes time. And maybe this systematizing stuff hasn’t worked all that well for you.<\/p>\n

It comes down to roles:<\/strong> how can you be a compassionate and dedicated doctor<\/span> while at the same time being the CEO<\/span> of a growing small business?<\/p>\n

This Thursday, October 18, 12:30 pm Central to 1:20, we will show you how<\/strong> –<\/p>\n

Learn how you can, in 5 hours or less each month:
\n<\/strong>
\n* \u00a0Drive your business to the next level
\n* \u00a0Improve communication with team members
\n* \u00a0Help each staff member be more goal oriented
\n* \u00a0Help create a stronger team that is more goal oriented
\n* \u00a0Have more fun in practice
\n* \u00a0Achieve more of your clinic goals<\/p>\n

As the doctor, you are taught patient management procedures.<\/strong> You need them and patients benefit from them.<\/p>\n

But as a business owner, you also need practice management procedures.<\/strong> Done properly done, your business will benefit.<\/p>\n

We will show you how to do it in just over 1 hour per week, on average.<\/strong><\/p>\n

You won’t find this anywhere else<\/strong>. (Hype alert.) This is a culmination of our Marketing Manager System<\/span> (2001), 3 Goals Management System<\/span> (2008), and three other management systems which we have incorporated into our consulting over the last 25 years.<\/p>\n

Because we feel this process is so important for your practice,<\/strong> we are waiving the fee for this webinar.<\/p>\n

That’s right, this is one is FREE.<\/strong> It should be three times the usual price but we want to get it out to you now and fast. We want to help you get a head start on 2013.<\/p>\n

But you have to register, so go HERE<\/a> to do so.<\/strong><\/p>\n

Best regards,<\/strong>
\nEd<\/strong><\/p>\n

PS This webinar is for doctor owners only<\/span><\/strong> and the office manager or administrative\/office coordinator.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

There is a constant struggle in your office. It is a battle between you as the doctor and you as the CEO. As the CEO, you want to grow your business. You want it to be profitable, smooth running, and … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176,147,189,33,212,214,15,213,1],"tags":[65,361,362,363,28,104],"class_list":["post-2455","post","type-post","status-publish","format-standard","hentry","category-chiropractic-2","category-chiropractic-leadership","category-doctor-as-ceo","category-doctor-procedures","category-office-manager-2","category-practice-administration","category-practice-management","category-practice-manager","category-uncategorized","tag-chiro","tag-chiropractic","tag-leadership","tag-management","tag-practice-development","tag-practice-management-2"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/2455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=2455"}],"version-history":[{"count":5,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/2455\/revisions"}],"predecessor-version":[{"id":2465,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/2455\/revisions\/2465"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=2455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=2455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=2455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}