{"id":1186,"date":"2005-02-22T13:57:01","date_gmt":"2005-02-22T19:57:01","guid":{"rendered":"http:\/\/pmaworks.com\/observations\/?p=1186"},"modified":"2011-01-24T13:57:48","modified_gmt":"2011-01-24T19:57:48","slug":"monthly-marketing-managment-duties","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/monthly-marketing-managment-duties\/","title":{"rendered":"Monthly Marketing Managment Duties"},"content":{"rendered":"<p><span style=\"text-decoration: underline;\"><span style=\"font-size: large;\"><span style=\"font-size: medium;\">Monthly Marketing Management and Coordinating Duties<\/span><br \/>\n<\/span><\/span>[Note:  This article has a special introduction from Marge, the practice  marketing manager and coordinator who is featured in the Marketing  Manager System Interanctive CD. For more information about this powerful  marketing tool for chiropractors and their staff, <a href=\"http:\/\/www.pmaworks.com\/main\/marketing_manager.shtml\">click here<\/a>.]<\/p>\n<table border=\"0\" cellspacing=\"2\" cellpadding=\"0\" width=\"70\" align=\"left\">\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.pmaworks.com\/main\/uploads\/smallmargeatdesk.gif\" border=\"0\" alt=\"\" hspace=\"5\" vspace=\"5\" width=\"70\" height=\"79\" \/><\/td>\n<\/tr>\n<tr>\n<td>Marge, your Practice Marketing Manager<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: x-small;\"><em> Greetings!\u00a0 Good job for making it through the month! I am  sure that you and the entire team accomplished a great deal.<\/p>\n<p>Here  are your monthly duties. They include limited planning, and mostly  coordinating ongoing activities. The planning we will do will be mostly  special promotions, direct marketing projects that need specific  scheduling. We won\u2019t even question the recurring activities until the  3-month meeting. So, let\u2019s take a look at how we did.<\/p>\n<p><\/em><\/span>___1.\u00a0<strong>Statistics.<\/strong> Get month ending statistics for \u201cnew patients\u201d and \u201coffice visits\u201d, and any other statistics that you are using.<\/p>\n<p>___2.\u00a0<strong>Sources.<\/strong> If available, determine the source of the new patients, which should be  logged in your computer, or on the \u201cNew Patient Log\u201d and \u201cNew Patient  Tracker.\u201d<\/p>\n<p>___3.\u00a0<strong>Planner\/Calendar.<\/strong> Review the  marketing planner or calendar, and check how each scheduled project for  the past month did. Note if it was done, and if so, how effective the  project was. Get the numbers if you can.<\/p>\n<p>___4. <strong>Proposal and Plan<\/strong>. Work out a tentative plan of future scheduled activities as a proposal in preparation to the meeting with your doctor.<\/p>\n<p>___5. <strong>Coordination Meeting.<\/strong> Meet with the clinic  director and go over with him or her: a) what you have discovered about  how the past marketing has been working and b) your proposed plan for  the future. Incorporate her or his ideas and add to, revise, and or  continue scheduled activities on your planner\/calendar.\u00a0 This is a brief  planning for the next 3-6 months and should last about an hour.<\/p>\n<p>___6.\u00a0 <strong>Next Meetings.<\/strong> Reconfirm your next month\u2019s meeting and your 3-month meeting.<\/p>\n<p>___7. <strong>Goals.<\/strong> Set monthly goals for total new patients and visits at a staff meeting or with your doctor at this meeting.<\/p>\n<p>___8. <strong>Coordination.<\/strong> Spend time to ensure that all projects are coordinated with all areas of the office, and any outside vendors or contacts.<\/p>\n<p>____9. <strong>Publish Calendar.<\/strong> Print the calendar and post it on a bulletin board for the rest of the staff to review.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monthly Marketing Management and Coordinating Duties [Note: This article has a special introduction from Marge, the practice marketing manager and coordinator who is featured in the Marketing Manager System Interanctive CD. For more information about this powerful marketing tool for &hellip; <a href=\"https:\/\/pmaworks.com\/observations\/monthly-marketing-managment-duties\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1186","post","type-post","status-publish","format-standard","hentry","category-chiropractic-marketing"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/1186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=1186"}],"version-history":[{"count":1,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/1186\/revisions"}],"predecessor-version":[{"id":1187,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/1186\/revisions\/1187"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=1186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=1186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=1186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}