{"id":1182,"date":"2005-03-16T13:53:57","date_gmt":"2005-03-16T19:53:57","guid":{"rendered":"http:\/\/pmaworks.com\/observations\/?p=1182"},"modified":"2011-01-24T13:55:40","modified_gmt":"2011-01-24T19:55:40","slug":"the-future-of-chiropractic-and-what-you-should-you-do-about-it","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/the-future-of-chiropractic-and-what-you-should-you-do-about-it\/","title":{"rendered":"The Future of Chiropractic and What You Should You Do About It"},"content":{"rendered":"<p><strong>THE FUTURE OF CHIROPRACTIC AND WHAT YOU SHOULD DO ABOUT IT NOW<\/strong><\/p>\n<p><strong>Forecasted Supply of Selected Chiropractic Competitors<\/strong><\/p>\n<p><strong>2002 2012 Percent Change<\/strong><strong><\/strong><\/p>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"151\" valign=\"top\"><\/td>\n<td width=\"119\"><strong>2002<\/strong><\/td>\n<td width=\"89\"><strong>2012<\/strong><\/td>\n<td width=\"91\"><strong>Percent Change<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"151\">Doctors of Chiropractic<\/td>\n<td width=\"119\">61,000<\/td>\n<td width=\"89\">70,000<\/td>\n<td width=\"91\">15%<\/td>\n<\/tr>\n<tr>\n<td width=\"151\">Physical Therapists<\/td>\n<td width=\"119\">137,000<\/td>\n<td width=\"89\">185,000<\/td>\n<td width=\"91\">35%<\/td>\n<\/tr>\n<tr>\n<td width=\"151\">Massage Therapists<\/td>\n<td width=\"119\">92,000<\/td>\n<td width=\"89\">117,000<\/td>\n<td width=\"91\">27%<\/td>\n<\/tr>\n<tr>\n<td width=\"151\">Acupuncturists<\/td>\n<td width=\"119\">15,000<\/td>\n<td width=\"89\">27,000<\/td>\n<td width=\"91\">77%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Sources: Physical massage therapist numbers from the Bureau of Labor Statistics: Occupational Employment Projections to 2012. DC numbers  and projects based on active non-redundant licenses. For further  reference, BLS projections for chiropractors are 49,000 in 2002 and 60,000 in 2012. Projections for Acupuncturists are derived from Richard Cooper\u2019s projections for acupuncturists from 2002 to 2015.<\/p>\n<p><strong>T<\/strong>he  above table was part of a new report predicting the future of  chiropractic. Just published by the Institute for Alternative Futures,  it offers 4 different scenarios by the year 2015, and recommends strategies doctors can take now to be prepared for the opportunities and challenges that await.<\/p>\n<p>Their recommendations include the following:<\/p>\n<ul>\n<li><strong>Continue to strive for high standards of practice.<\/strong> \u201cEmpowered consumers and managed care plans will want to know more about what results to expect from your office.\u201d<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Some Marketing Action Steps:<\/span> Provide Extra-ordinary service, and promote the results from outcome studies and patient surveys.<\/p>\n<ul>\n<li><strong>Develop greater integration with mainstream health care.<\/strong><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Some Marketing Action Steps:<\/span> Work on and set up  referrals sources, or alliances, with other doctors. Take advantage of  recent opportunities with the VA and DoD. Provide pro-bono care in free  clinics with other providers.<\/p>\n<ul>\n<li><strong>Anticipate and engage in consumer-directed care. <\/strong><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Some Marketing Action Steps:<\/span> Look at your clinic as a retail business. Promote and advertise your good and effective work.<\/p>\n<ul>\n<li><strong>Prepare for the Future of Prevention &amp; Wellness.<\/strong> One  of the projected scenarios forecasts a \u201chealthy life doctor\u201d. \u201cNo  aspect of health care has invented the business model for prevention and  wellness. Chiropractors argue that they are closer to it than others  and some (but only some) chiropractors do practice prevention.\u201d<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Some Marketing Action Steps<\/span>:\u00a0 This  is called \u201cpositioning\u201d in marketing, and is a topic we will take up in  more detail in upcoming newsletters. Medical doctors are NOT \u201cHealthy  Life Doctors\u201d. People want <span style=\"text-decoration: underline;\">health<\/span>; just look at the number of  books on the subject in any bookstore. This is the niche that  chiropractors are in, and the sooner and more completely <strong>you<\/strong> own  this area, the better. We believe that this is part of the new model for  chiropractic, one that incorporates fitness, nutrition, and works <span style=\"text-decoration: underline;\">with<\/span> medicine as needed, yet retains its heritage, core services and  principles. Do not make the mistake of abandoning \u201cpain relief\u201d as a  major benefit of your services, just incorporate it into this model.  Promote yourself as a \u201c<strong>Health Doctor<\/strong>\u201d, and provide services that are consistent with this concept.<\/p>\n<ul>\n<li><strong>Develop Geriatric Chiropractic<\/strong>.  \u201cOne of the largest growth areas in healthcare will be geriatrics. The  retiring Baby Boomers will look for alternative medicine that can help  them to remain active and healthy.\u201d<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Some Marketing Action Steps: <\/span>Promote  yourself as a \u201cHealth Doctor\u201d. Provide classes specifically for your  elderly. For example: \u201cWeekend Warriors: How To Maintain Your Knees And  Shoulders Past The Age Of\u00a0 50 Without Using Drugs Or Surgery.\u201d Provide classes outside of your office to the elderly.<\/p>\n<ul>\n<li><strong>A Group Practice. <\/strong>Though  not specifically recommended, this subject is referred to in their  report. Most chiropractors are still solo. By practicing in a group you  have more opportunities to fulfill the above recommendations and action  steps. Associate doctor programs, partnership programs, multi-doctor,  location, and discipline, we specialize in building and helping to  susatain a\u00a0prosperous group practice.<\/li>\n<\/ul>\n<p>For help on implementing any of these recommendations, please <a href=\"mailto:%20pma@pmaworks.com\">drop us an email.<\/a><\/p>\n<p>A very interesting article which you can find in full at: <a href=\"http:\/\/www.altfutures.com\/\">http:\/\/www.altfutures.com.\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE FUTURE OF CHIROPRACTIC AND WHAT YOU SHOULD DO ABOUT IT NOW Forecasted Supply of Selected Chiropractic Competitors 2002 2012 Percent Change 2002 2012 Percent Change Doctors of Chiropractic 61,000 70,000 15% Physical Therapists 137,000 185,000 35% Massage Therapists 92,000 &hellip; <a href=\"https:\/\/pmaworks.com\/observations\/the-future-of-chiropractic-and-what-you-should-you-do-about-it\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1182","post","type-post","status-publish","format-standard","hentry","category-chiropractic-news"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/1182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=1182"}],"version-history":[{"count":1,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/1182\/revisions"}],"predecessor-version":[{"id":1183,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/1182\/revisions\/1183"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=1182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=1182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=1182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}