{"id":1112,"date":"2006-04-21T15:20:05","date_gmt":"2006-04-21T20:20:05","guid":{"rendered":"http:\/\/pmaworks.com\/observations\/?p=1112"},"modified":"2011-01-20T15:22:35","modified_gmt":"2011-01-20T21:22:35","slug":"good-news-bad-news-using-patient-testimonials","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/good-news-bad-news-using-patient-testimonials\/","title":{"rendered":"Good News Bad News: Using Patient Testimonials"},"content":{"rendered":"

I make my living off the evening news
\nJust give me something-something I can use
\nPeople love it when you lose,
\nThey love dirty laundry
\n–Don Henley<\/em><\/span><\/p>\n

We live in a world of losses and failures – of tragedy and of many serious issues for grave concern.<\/p>\n

Or at least, it seems that way.\u00a0 But is it true?<\/p>\n

Certainly, horrible events happen. But the percentage of bad to good is probably very minor.\u00a0\u00a0 Mostly, there is an abundance of wonderful events that are constantly occurring. But are they news-worthy?<\/p>\n

It seems that most people find bad and sensational news more interesting, and this is what our media gives us.\u00a0 But too much bad news can lower our morale, dampen our spirits, and make it more difficult for us to reach our practice goals.<\/p>\n

It happens in your practice all the time: your attention will stick on that one tough case you had a few days ago. Remember?<\/p>\n

It has been said that: \u201cYou can\u2019t let the negative Few outweigh the positive Many.\u201d<\/p>\n

Not only do you want to limit your exposure to negativity, you also want to accentuate the positive \u201cMany.\u201d\u00a0 Here are some steps you can take to do this:<\/p>\n

1. Notice your patients. If they seem to be doing better, tell them.
\n2. Compliment your patients for keeping their appointments.
\n3. Compliment them for attending your patient education programs.
\n4. Check to see if they are making any life style changes or doing their exercises. Compliment them for anything they are doing new to improve their health.
\n5. When they have shown significant improvement, ask them to fill out a Patient Success Survey.
\na.\u00a0Click here <\/a>for a sample form
\nb.\u00a0Cli<\/a>ck here for <\/a>a actual success story.
\nc.\u00a0Click here<\/a> for a sample Doctor letter to patient about writing success stories.\u00a0 (Note: this is for PM&A clients but is available now publicly for a limited time.)<\/p>\n

6.\u00a0Read these patient successes at your staff meetings, and displayed in your office and on your web site.<\/p>\n

Promoting the successes of your patients efforts to improve their health has many benefits:
\n\u00b7\u00a0It validates the work they put into improving their health and reinforces their desire to do so.
\n\u00b7\u00a0It recognizes their accomplishments and helps identify your office as the major contributing factor to their success.
\n\u00b7\u00a0They are more likely to promote their achievements to others and refer them to you.
\n\u00b7\u00a0You can use their testimonies and successes to validate your services to your staff and doctors.
\n\u00b7\u00a0You can use their written successes on your web site, newsletter, bulletin board, or other media to promote the services you provide.<\/p>\n

We all can take for granted too many of our accomplishments, and those of others.\u00a0If you\u00a0do start to\u00a0celebrate the wins you have,\u00a0you will\u00a0likely see more of them.<\/p>\n","protected":false},"excerpt":{"rendered":"

I make my living off the evening news Just give me something-something I can use People love it when you lose, They love dirty laundry –Don Henley We live in a world of losses and failures – of tragedy and … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1112","post","type-post","status-publish","format-standard","hentry","category-chiropractic-marketing"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/1112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=1112"}],"version-history":[{"count":1,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/1112\/revisions"}],"predecessor-version":[{"id":1113,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/1112\/revisions\/1113"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=1112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=1112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}