{"id":1090,"date":"2006-10-06T14:51:48","date_gmt":"2006-10-06T19:51:48","guid":{"rendered":"http:\/\/pmaworks.com\/observations\/?p=1090"},"modified":"2011-01-20T14:52:45","modified_gmt":"2011-01-20T20:52:45","slug":"medical-system-gets-a-d-and-what-you-can-do-about-it","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/medical-system-gets-a-d-and-what-you-can-do-about-it\/","title":{"rendered":"Medical System Gets a “D” and What You Can Do About It"},"content":{"rendered":"

Practice Marketing Tips <\/strong><\/p>\n

U. S. Medical Care Gets a “D”
\n<\/strong>According to this<\/a> article, studies show that the US health-care system is in poor shape. Of course, it is not the “health-care” system, but the “disease-care” system which dominates our country. You can find the complete study here. Link<\/a><\/p>\n

In a roundabout way, this study is actually good news for you. Why?<\/p>\n

Because you are the solution, or part of the solution, to the United States \u201chealth-care\u201d system\u2019s bad marks. You and your patients.<\/p>\n

Natural health care methods shift the responsibility from the pharmaceutical companies to the individual health care consumer. More exercise, better nutrition, better living habits, and, of course, chiropractic, will improve true health and reduce medical and drug costs.<\/p>\n

In short, the more people you can get into your office and follow a \u201cchiropractic lifestyle\u201d, the better our \u201chealth-care\u201d system will be.<\/p>\n

Here are some action steps: You can make copies of the article and hand them out to your patients. A few could be pinned up in your adjusting\/treatment room bulletin boards for “table talk” discussions. The article can be discussed with your patients at your lay lecture, and you can definitely go over it at your next staff meeting.<\/p>\n

As chiropractors and chiropractic staff, we can take even more of a leadership role in improving the health care of our country. And, leadership is needed.<\/p>\n

Most of your patients will feel the same and can be encouraged to help out by bringing in family and friends for a chiropractic conference, check-up, workshop, etc.\u00a0 The following projects are more actions steps you can take to have your patients help you\u00a0to promote your services.<\/p>\n

They can be leaders too.<\/p>\n

October<\/strong>. The American Chiropractic Association recognizes October as National Spinal Health Month. Here is a way <\/a>to use this in an effective promotion. (Link includes a free poster.)<\/p>\n

Halloween<\/strong>. Turn it into a Kid\u2019s Day. Patients can bring in their kid\u2019s to “Trick or Treat.\u201d Kids can get a scoliosis check, and in return, they can receive a treat. You can also offer an award to the best costume by age group. And if you don\u2019t want to have a Kid\u2019s Day, the staff can dress up (and doctors) and have the patients vote on the best costume. Costumes should be fun – nothing too scary and nothing gory. You can also take pictures and put them in you next newsletter.<\/p>\n

\u201cOffice Hours\u201d.<\/strong> Do you have \u201cOffice Hours\u201d, \u201cBusiness Hours”, or “Clinic Hours?\u201d Do you have a sign that lists your \u201cHours of Operation?\u201d To reinforce the concept of wellness and healing at your clinic, why not put up a sign that says: \u201cHealing Hours\u201d, or \u201cWellness Hours\u201d, and then list the days and hours that you are open to see patients.<\/p>\n

Christmas\/Holiday Cards<\/strong>. Now is the time to start thinking about your Holiday Cards. How about a photo of you and your staff wishing everyone a Healthy Christmas, Healthy Holiday, & Healthy New Year?
\nNovember. November is a classic time for a donation drive of some kind. If you don\u2019t want to go through the effort of a donation drive, you can simply have a drawing for a Turkey. Or 5 Turkey\u2019s. Make the drawing based (baste) upon certain factors, such as: attended the lay lecture, brought in a friend for a free screening, wrote a testimonial, were on time for at least 5 of their appointments, handed out at least 4 of the doctor\u2019s cards or \u201cGuest Passes\u201d , or etc. You can set up your own criteria and allow the patient to enter the drawing by receiving tickets for each activity they completed. Again, keep it fun.<\/p>\n","protected":false},"excerpt":{"rendered":"

Practice Marketing Tips U. S. Medical Care Gets a “D” According to this article, studies show that the US health-care system is in poor shape. Of course, it is not the “health-care” system, but the “disease-care” system which dominates our … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1090","post","type-post","status-publish","format-standard","hentry","category-chiropractic-marketing"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/1090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=1090"}],"version-history":[{"count":1,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/1090\/revisions"}],"predecessor-version":[{"id":1091,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/1090\/revisions\/1091"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=1090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=1090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}