What you need to do

     “The size of a chiropractor’s business depends upon:
1st – His ability to notify people who he is, what he is, and where.
2nd – His systematization to take care of it as it grows and increases in volume.
– B.J. Palmer (1920, from Up From Below the Bottom)

B.J. Palmer, a pioneer in chiropractic, emphasized two keys to growing a practice: effective marketing to establish visibility and robust systems to manage growth. In the 1920s, he built a chiropractic college with 1,000 students, showcasing his ability to promote and systematize. Similarly, Michael Gerber’s The E-Myth (1980s) stresses that systems, not individual effort, drive business success. Quotes like “Systems run the business and people run the systems” highlight the need for structured processes.

However, many chiropractic offices struggle to implement systems effectively. The missing piece is clear leadership and accountability. Doctors and staff are often too busy to manage systems, and most practitioners lack the desire to oversee them. A dedicated manager and a goal-driven team are essential to bridge this gap.

Action Steps to Implement Systems:

1. Lead as the Clinic Director: Dedicate a few hours monthly to strategic oversight, emulating Palmer’s leadership in driving innovation.
2. Instill Purpose: Hold monthly team meetings (2 hours) to reinforce your practice’s philosophy and align the team.
3. Appoint a Manager: Designate an administrative coordinator for 2-4 hours weekly to oversee systems.
4. Define Roles: Have the manager collaborate with the team to create and maintain job duties, reviewed by you.
5. Coach the Manager: Meet twice monthly (1-2 hours) to review the manager’s progress and provide guidance.
6. Use Frameworks: Apply *The Goal Driven Business* to structure system implementation.

The Outcome:
A manager handles daily operations, freeing you to focus on growth. This shifts your practice from surviving to thriving.

Next Steps:
Read The Goal Driven Business for detailed guidance. Assign a manager now or book a consultation (May 2025). Stay goal-driven to build a scalable, successful practice.

And Stay Goal Driven,

Ed

Book a Consultation NOW!