Category Archives: Seminars

New England Chiropractors Are Amazing!

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Does New England have the most gung-ho and happy chiropractors in the country?

We just returned from an amazing week in the Boston area where we had the privilege of spending time with local chiropractors and their teams.

Dr. Peter in Boston

Dr. Peter in Boston

Wow! We doubt that we have ever seen a group that was more centered and positive about chiropractic and the services they were providing to their patients. And after spending a day in one of the offices near Boston, we are also convinced that there are no patients who are more satisfied with their services.

On Thursday, November 6, we hosted our 3-Goals seminar to over 50 doctors and chiropractic team members. Presentations were provided by Dave Michel, Phyllis Frase, and myself, with our special guest who gave a phenomenal lecture, Dr. Peter Kevorkian.

Dr. Peter is also a faculty speaker with the International Chiropractic Pediatric Association.

The next day, Friday, Dave and I were interviewed in a television studio for a cable television lecture series produced by Dr. Jean-Marc Slak. Saturday was topped off by a presentation to the Massachusetts Alliance for Chiropractic Philosophy.

A big THANK YOU to all of New England chiropractors for your generous hospitality and service to your communities.

More Photos

Just a reminder – We are holding our last seminar for the year in Chicago on Thursday, December 4. It is conveniently located near the O’Hare airport.  We have a special rate at the hotel of $99 if you want to spend the night. If you can make it, I encourage you to do so. It will definitely be worth your while. More info.

Upcoming Events…

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Reimbursement Teleseminar. Our third in a four part series on Chiropractic Reimbursement will be held this Tuesday, November 4,  12:30–1:30 pm, Central Time.

NOTE: Dave has suggested that you do your voting BEFORE so that you have this time set aside to attend this valuable teleseminar.

The topic covered is Account Management – taking the next logical step on following up on each account in your office. When do you call? When do you send to collections? When do you write it off? How do you know where your accounts are?

Phone number and access codes will be available on client member site this Monday.  If you are not an active client of PM&A, you may learn how to obtain access to this telesminar here.

Seminars
We are getting prepared for our year ending seminar programs, one in Boston on November 6, and the other in Chicago on December 4.  These are really outstanding programs designed to motivate, educate, and train doctors and staff on how to have fun building a self sustaining practice that runs close to full capacity.

Dave, Phyllis and myself will be in Boston all of next week where we will not only be presenting our seminar with Dr. Peter, but visiting clients and even taping a television interview. On Saturday, we then have the privilege of meeting with some 50 doctors for a special Philosophy Night. Each month, a large number of motivated and principled Massachusetts chiropractors get together for socializing and discussing some non-mechanical aspect of chiropractic.  We will take pictures and pass on what we learned.

The Boston seminar is almost sold out and Chicago is filling up. If you are interested or plan on attending, the sooner you send in your registration, the better. Registration form is here.

Wishing you all the best,

Ed

Fight or Flight – Creating Your Own Economy

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Brookings, Oregon.
Wednesday, October 1, 2008

***Rock stable principles in a sea of bad news – and the future of your practice
***October promotion with sample
***Reimbursement teleseminar coming soon
***Seminars in November and December
—————————————————-

Are you scared?

More and more, it seems like fear mongering is used by associations, consultants, and governments.

One doctor, who is having his best year ever, recently called in worried, questioning what he should do. He had just read his state association’s monthly magazine with the headline that chiropractors earned less, again, this last past year.  The article cited a survey and offered no real encouragement about what to do.

As a client of ours, we referred him to objective evidence that the action steps he had been working on were taking his business to record highs and that we were on the right track.

Another article by a well known chiropractic and dental consultant published last year talked about how chiropractic was all washed up. He suggested chiropractors start working for massage therapists.

You can always find bad news. But the fact, and the good news, is that if you implement fundamental marketing and management systems into your practice, and keep them going on a recurring basis, it will grow.  We know this to be true as we see it demonstrated from the numbers that come in from our clients. They are growing.

For business in general, at least here in the Midwest, things aren’t all bad. A recent report says that “Business activity in the U.S. Midwest expanded in September at a faster rate than expected, with production picking up rapidly and hiring rates on the rise, a report showed on Tuesday.” (Reuters, Sept. 30)

Fear is a strong emotion. It can make you panic and lose sight of what is right in front of you. A major reason people drown while swimming is because they let fear take control of them.

There may be threats to your survival staring you down, but fear and panic only make it worse. In the martial arts, you are trained to stay calm in violent situations and use your energy only when it is most effective. You have to be willing and able to take action. Fleeing can be more dangerous. But most of all, you stay calm, stay focused, and get through the situation ideally with non violence.

While our economic system, as well as our health care system, continues to destabilize, consider these elements which are as stable as rocks in pounding surf.

Chiropractic Results. Chiropractic has worked through wars, depressions, recessions, and will continue to do so no matter what the future brings.

Need For Chiropractic Care. People have needed chiropractic care in the past and this won’t change. In fact, with an aging population and a growing orientation towards wellness, the demand for chiropractic care will only grow.

Business. Globally, the Market will go through whatever changes it needs to go through. Locally, however, the principles of the Market and fair exchange do not change. People will pay for quality services and goods that they feel they need.

Your chiropractic practice, properly systematized, is an engine that exchanges the health benefits of chiropractic care with those who need it.

So, don’t be distracted by fear mongering about the national or even the chiropractic economy. Do not panic. You are not drowning.

What is the outlook for your business? It is promising! Why? Because you are able to create your own economy by implementing and maintaining effective marketing and business systems that support your practice.

Work on your business. Make it better. Learn about marketing and how to systematize your procedures. Study and get support as needed to improve all aspects of your operation. In fact, now more than ever, the best investment you can make is in your business.  But, keep in mind the fundamentals mentioned above never change.

# # #

October Promotion. Here is a simple promotion you can use for October, or any month. Link to promotion.

Show Me The Money – Teleseminar on Chiropractic Reimbursement. As a reminder, this Tuesday, October 7, we will have another teleconference on Chiropractic Reimbursement. Our last one was a tremendous success. Dave Michel is truly an expert in this area and your staff will benefit from attending this one hour seminar.   For active clients, the access code and phone number will be posted on our member’s site by Friday, October 3.  If you are not a client, you can learn more here –more info.

Seminars. Then, take advantage of attending one of our 3 Goals Seminars in Boston, on Thursday, November 6, or Chicago on Thursday, December 4.    More info.

"Good balance of hard facts and philosophy."

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We just finished our Minneapolis seminar and WOW! Not trying to exaggerate here, but it was great.


Highlighting our the seminar was Dr. Peter Kevorkian who gave a rousing presentation. Dr. Peter’s animated talk interwove science, chiropractic history, and practical patient education procedures that both inspired and informed.

Like many of you, I have been to scores, if not hundreds of chiropractic talks (not counting listening to Dave go on and on about insurance companies on our long driving road trips). Dr. Peter was masterful at integrating philosophy and science with the practical nuts and bolts our clients could use to develop their practices. One of the best presentations I have heard.

And like a true leader, he practices what he preaches, seeing well over 3,000 visits per month with his wife, in three days per week. He actually is achieving all three goals and represents our 3 Goals Program well.

Phyllis Frase gave specific tips for staff team members and doctors in her presentation that was energetic and passionate. Dave Michel and I also gave talks that provided sound business and marketing advice.

One doctor almost complained to us that the day after the seminar his staff were so on fire and motivated he could hardly recognize them.

One of the most glowing reports stated that the seminar was a “Good balance of hard facts and philosophy.”

New seminars coming up in Chicago and possibly on the East coast. Stay tuned…

Photos here.

Here are some comments:

Good balance of hard facts and philosophy.

There were many ideas that we could apply in our office.
The information was incredibly useful. We need to recognize that we are in a business.

I also liked the fact that you were punctual. This leaves a huge impression on your company.

Great seminar.

Learned many new ideas. Loved the focus on service — there were many example we can implement that were new and many great reminders. The information was absolutely useful.

Speakers were dynamic and to the point.

Information was entirely useful. I liked the 3 Goals Process and the 9 roles on it. It was a practical seminar – not too much info, not too little. Easily refreshed on some things and good reminders on what to implement.

Great speakers.

Information was very useful. Great job!.

Like the marketing ideas and positive energy.

Information was simple but useful kept short as not to lose focus. Great energy and from the heart .. can feel the passion.

Thank you for a great day of learning how to be better than yesterday. I have really enjoyed going to work so much more since we have joined PM&A these last few months. And, we have gotten busier – so fun!!

It Gets Better Each Time!

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What a Seminar! Our second 3 Goals seminar which was held in Milwaukee was SO much fun that if we knew it was going to be like this, we would have been doing seminars years ago.

With over 60 people attending,with veteran doctors and staff, and rookies as well, the place was rockin’.

Just a note from all of us at PM&A: For those of you who attended – Thank You! We had a great time sharing our information and meeting you all.

Hope to see you again.

Some comments below and pictures here.

First, a kind letter from a veteran office manager of 4 offices:

Dear Ed, David and Phyllis,

Wow!! I was blown away by you guys yesterday, this was information that every chiropractor and chiropractic assistant needs! I have been a C.A. for 23 years, Office Manager for 17 years, and still viewed your seminar as a beneficial learning experience. I have several procedures and marketing ideas that I will be implementing. In my opinion, The 3 Goals Seminar should be a must for any new D.C., the content was invaluable! You guys truly made my experience for the day extraordinary, thank you!

Sincerely,

Cindy S.

Here are some more comments:

“Very energetic , lots of ideas, the CA information was wonderful.”

“The marketing info is going to be helpful.” “Information was clear.” “Lots of energy and like the experience of the presenters.” “Great for new doctors.” “Patient education info was great. Good info on systems and how to keep them in place.” “Great marketing ideas in and out of the office.”

“Financial planning and collections very helpful.” “Marketing strategies were good.” “Liked most how to systematize your office.” “Liked the different types of marketing meetings.” “Information was practical, well organized.” “Clear and numbered structure.”

“I thought it was a great seminar.” “VERY HELPFUL. Lots of information and ideas that can/should be implemented in our office and mission.” “Enjoyed the overall enthusiasm of all speak sand their excitement for wellness/chiropractic.”

“3 Goals System as overall guide for practice success strategy.” “Informative and interesting. I can leave here and work on many things in the office tomorrow.” “Awesome presentation!”