2013 ~ Latest Models of NEW SERVICES… stay tuned..

Successful road





This is a project (working title is x-3) that we have been working on for a very long time. I guess you could say for 25 years as it is an accumulation of what we have learned while working in offices like yours across the country.  But the fact is, not to be immodest,  we feel we have found the fundamental basis for success or failure for practice success – and what to do about it.

Once you read the full story behind it, we are sure you will agree.  We are also sure it will be copied or emulated by other consultants because it is, as you will find, so obvious and true. And consequently, effective. The details of  Project X-3 will be coming out in January. Stay tuned.

It is designed to let you escape to the nest level in business and life.


Highway to Health – Summer Tour: Celebrating Chiropractic
Summer r0undup with Dr. Billy DeMoss and Phyllis Frase
August, 19,20 Appleton

It’s summer. Time to get away… and spend the weekend getting high on chiropractic and just relaxing.
Join us Friday evening, August 19th, in Appleton WI as we celebrate chiropractic with Dr. Billy DeMoss, founder of the Dead Chiropractic Society and CALJAM, the yearly music festival and seminar program that is lighting up the chiropractic profession.

Billy D will rock your world with a rip roaring presentation Friday evening, August 19 at the Paper Valley Hotel in Appleton, WI.

Ms. Phyllis Frase

Saturday morning there will be a special presentation for staff (and doctors) with Phyllis Frase, internationally renown staff trainer and practice development coach.

Later, you can go for a walk to the local farmers market, catch a free concert, or just walk by the Fox River and enjoy a beautiful summer day in Wisconsin – all while inspired again about chiropractic.

Pullman’s at Trolley Square by the river

The Apple Valley Hotel is a deluxe resort on the north side of Lake Winnebago in Central WI, located next to the beautiful Fox River. With many amenities, it is a great family destination as well as nice for those who just want to get away from it all.

Date, Time, Location
Friday, August 19, 7-10pm
Dr. Billy DeMoss: “Highway to Health Tour”

Saturday, August 20, 8-10am
Phyllis Frase: “How to Be A Rock Star C.A.”

Paper Valley Hotel LINK
333 W. College Avenue, Appleton WI 54911
Hotel Reservations: 1-800-394-7046 US/Canada Toll-free
Telephone (920) 733-8000

Hotel Information…. Special room rate of $99.00. Will be extended for the weekend if you wish.

Price of Admission and Secure Instant Registration

Fees double at the door. Space is limited so register now.

Dr. Billy DeMoss:
PM&A Client: $25/per person  Doctors and staff – Register Now
Not an active PM&A client, just $35/per person – Doctors and staff – Register Now

Ms. Phyllis Frase:
PM&A client – no charge – Just let us know who is coming by sending us an email at services@pmaworks.com or faxing us at 1-877-868-0909
Not a PM&A client: $25 per C.A. – Register Now

You can also download, print, complete the Registration Form, and fax it back to us at: 1-877-868-0909
Questions? Register by phone? Call 1-262-749-0221


Recent Past Classes/Events


Webinar: Tuesday, May 24th

Internet marketing works. We are seeing great results from some offices… and not so much from others.

In this webinar, you will find out what is working and what isn’t – and you will learn how your office can get more new patients from the Internet.

When prospective patients search for a chiropractor, or relief from their pain, or help with any condition, they may get directed to a physical therapist when they find you and your web site first. It all depends on how well you set up and maintain your Internet presence.

Rather than our usual teleclass, this program will be a training webinar. It is free for all of our active clients. You will need a computer with speakers. Or, you can just call in and hear the audio portion of the program only.

Dr. Jamie Phillips of Bloczone Marketing, a company that focuses on helping chiropractors to acquire new patients via internet marketing, will be discussing what is working in Internet marketing for chiropractors today.

Then, she will zero in on and teach you one of the eight main ways to get new patients from the Internet that is working now.

Dr. Jamie Phillips will be explaining the secrets of how to optimize your Google listing (which also applies to Yahoo and Bing) so your website can start showing up on the first page of Google.

This webinar is good for the doctor, marketing coordinator, and especially for your internet marketing assistant.

Our webinar is on Tuesday, May 24th, at 12:30 Central Time. If you are an active client, there is no charge. Please register here and we will send you the special invitation and link by email. Register us for the webinar!

If you are not an active client, you can register here. There is a small fee for this ($25) which will be donated to Oklahaven foundation Doctors with a Heart Program.


Dr. Billy DeMoss has changed Chiropractic: An interview w/Dr. Billy DeMoss – Tuesday April 26th, 12:30 CST

We invite you to listen to a special live interview with Dr. Billy DeMoss this Tuesday, April 26, 12:30 Central Time.


Dr. Billy DeMoss has changed chiropractic.

He has done this by offering an alternative model to the standard chiropractic seminar. In so doing, he has helped to bring chiropractic back to chiropractic.

We all know that there are various versions in how this great profession is presented and applied. But there is a common denominator in the profession that makes it special and in which everyone can agree.

What is it?

The subluxation…? Well, sure, but even this is disputed. Let’s go for something even more basic.

The fact that chiropractic truly helps people get healthier and avoid getting run down in the medical-pharmaceutical-sickness complex? Yes. True enough.

What else makes it special that we can all agree to?

NO ONE OWNS IT. Chiropractic wasn’t bought out by a Chinese company, a multinational firm, or bailed out by the Federal Reserve or the World Bank. Your skills are not trademarked by Eli Lilly (Pharmacy Company). You can use Activator or the knee-chest. For the most part, you are free to do whatever you want.

But there is also something else that makes chiropractic special and that we all can agree to. What is it?

Well, chiropractic, if you are doing it right, is fun. In fact, it is a blast. Adjusting patients and seeing them get better and loving you and your team for it! What could be better?

So, let’s add it all up: chiropractic helps people get healthier, it helps them avoid costly medical procedures, it allows them to live a better life, it allows you and your staff to have a better life, it is free from outside financial interests, and, it is fun.

NOW this is cause for a party!! THIS, if anything, should be celebrated.

This is what Billy preaches, practices, and sets an example for us all.

There are many professions out there that are soulless, goalless, and hopeless. Many are also too burdened with their own seriousness. We also can fall into this “chiropractic-as-drudgery” daily work mindset.

But, this is NOT chiropractic. And, as B.J. Palmer said:

The average businessman has long since forgotten Rule No. 9, “Don’t take yourself too damn seriously.”

Dr. DeMoss practices Rule No. 9. and helps us all celebrate the work we do.

The next Cal Jam, which he calls “kiro-Woodstock” is scheduled for March 12th & 13th, 2012. You can visit his web site at:

www.californiajam.org where you can sign up to receive his newsletter and be a part of his worldwide referral network.

AND, you can listen to him live this Tuesday, April 26, at 12:30 Central Time. As always, active clients can listen for free. (For non active clients, we are charging $25 which will be donated to Oaklahaven.)

Register Now

For the full article on Rule #9 by B.J.Palmer, and a downloadable PDF file: Rule #9


Tuesday, March 29th – My Life And Times With B.J. Palmer: Stories Of My First Hand Experiences With The Developer Of Chiropractic – B.J. Palmer.

Dr. Tom Perrault, Sr., Founder of Perrault Chiropractic Offices, received a Bachelor’s degree from Northeastern University and a Doctor of Chiropractic Degree from Palmer College of Chiropractic in 1962.

He returned to his hometown of Methuen to begin practice and was instrumental in the licensure of chiropractic by the Massachusetts legislature in 1966. He served twelve years on the Methuen School Committee, and continues to be active in community and civic affairs. His dedication to his profession and the community have earned him numerous awards and recognitions. He is a Fellow of the International Chiropractic Association and the Palmer Academy of Chiropractic.

A long-time leader of the Massachusetts Chiropractic Society, he currently serves as its Executive Vice President and has been named Massachusetts Chiropractor of the Year an unprecedented four times. His activities with his professional society have kept him on the leading edge of chiropractic research and innovations in chiropractic. His primary interest remains the location and correction of the vertebral subluxation complex, which is the fundamental principal on which chiropractic practice is based. In 2004 Dr. Perrault was presented with a Lifetime Achievement Award by his profession.

Our teleseminar is on Tuesday, March 29th, at 12:30 Central Time. If you are an active client, there is no charge. If you have time, we’d like you to register, but this isn’t necessary. Register us for the teleseminar!

If you are not an active client, you can register here. There is a small fee for this ($65) which will be donated to Oklahaven foundation Doctors with a Heart Program.

**New – Tuesday, Feb. 22 – Special just for Chiropractic Doctors

How to Build Your Practice from the Inside Out Through Clinical Expertise
With Dr. Peter Heffernan

There are many ways to build a practice: External marketing, effective management and leadership, internal marketing, excellent procedures – excellently applied, smart billing practices, etc.

But none of these take the place of outstanding clinical results.

Some doctors never advertise and seem to do very well- why? How can you have a full practice and never market? How is this achieved? How is it maintained?Attend our teleseminar where we will cover the essential elements of how to do this in a special interview with Dr. Peter Heffernan.

Who is Dr. Peter Heffernan? Dr. Heffernan is a chiropractor’s chiropractor. In practice since 1976, his accomplishments rival few other chiropractors in the world. As a day in and day out practicing chiropractor, teacher, mentor, chiropractic leader, father and husband, Dr. Heffernan’s contributions to his community and profession are exceptional. Below are a list of some of them.

As a Practicing Chiropractor Dr. Heffernan began in 1976 in a small town just outside of Milwaukee, WI. The practice grew to 100 visits per day within one year and an associate was added to bring the office to 500 visits per week.

The practice became a Renaissance based practice in 1978 when new patients were accepted only after attending pre-care classes. The practice began to start 100 new patients per month from direct referrals and quickly reached capacity. The practice has sustained itself as a non-advertising, direct referral, family based, non-therapy, group practice for 35 years.

Currently the practice is called Heffernan Chiropractic Clinic. According to Dr. Heffernan,”we have three full time chiropractors. The practice integrates segmental specific chiropractic adjustments delivered using the X.Y,Z coordinate system. Adjustments are integrated with rehabilitative spinal exercises, Theraball exercises, and yoga classes.”

As a Teacher

  • Renaissance Seminar Instructor, 1979-1981
  • Executive Director of Applied Spinal Biomechanical Engineering (A.S.B.E), 1986-1991. Prior to resigning this post, A.S.B.E. was being taught by seven instructors in over 60 seminar locations per year. His commitment was 20 weekends per year coupled with the management and maintenance of a full-time practice

As a Leader

  • Member of Life University Board of Trustees, 2006-present
  • Board Member, Wisconsin Chiropractic Association Board of Directors, 1994-2001
  • Academy for Research in the Chiropractic Sciences International, Affiliate Member
  • International Chiropractic Association, 1975-present
  • Wisconsin Chiropractic Association, 1975-present
  • ICA Council on Chiropractic Philosophy, 2004-present
  • New York Academy of Science, 1985-1992
  • Life Force Doctor, Recruitment program, Life University, 2009

Read more about Dr. Heffernan here.

Our teleseminar is on Tuesday, February 22, at 12:30 Central Time. If you are an active client, there is no charge but we would like you to register here: Register us for the teleseminar!

If you are not an active client, you can register here. There is a small fee for this ($65) which will be donated to Oklahaven foundation Doctors with a Heart Program.

# # #

Tuesday January 25th – Chiropractic and Kids: 48 Years Helping Chronically Ill Children With Chiropractic.

Learn how you can build your practice by helping more children, and their parents, get healthier with chiropractic care.

The interview will last about 50 minutes.
Because we feel so strongly about Oklahaven, we will be waiving our usual fee for this seminar. Just hit reply on this email and say that you want to register and we will send you the special phone number and access number for the teleseminar