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Chiropractic Marketing Tips for The Holidays And The Start of the New Year

by Ed

Due to popular demand,  I am posting notes from our October teleclass on marketing over the Holidays.  The teleclass is also available on CD for a small fee and available on the new PMAmembers site. ( Opening 12/8) (updated 12/15/2011)

Teleclass Outline with Ed Petty  — Notes

All marketing is broken down to:

1.    Procedures. These are either special, one time events, or standard recurring. Some have the purpose of immediate results (direct marketing), some more long term (indirect marketing).

2.    Motivation. Desire. Wanting to implement these procedures. (Discipline.)

3.    Marketing management.  Review, Planning, Implementation.

Motivation: You are listening (or reading this) so you are motivated.  But you have to get others motivated as well. You have to get and stay inspired.  It is Ok to be a cheerleader.  What’s wrong with a little cheer? And the more you cheer.. the more you find to cheer about!

The  Marketing Manager System:

  • Meeting weekly: Review/make plans/Implement (assign steps/dates)
  • Who is responsible and responsible for what
  • Calendar Special Promotions/Events
  • Checklist of Recurring Procedures/Events

Procedures: Special events/promotions

NOVEMBER

Holiday Turkeys (Care to Share) (Ham for Christmas)
Donation Programs: Shelters, Toys for Tots, Coats for Kids, Food for Families
Scheduling Patients over the Holidays. (Plan ahead so they keep up with their care.)

DECEMBER

GNO (Girls Night Out/ Shop Before You Drop)
Gift coupons
Saturday with Santa
Poinsettias (with gift coupons)
Planning, training – sharpen the saw.
Do scheduling for new year: “Flexibility Screenings” with gyms,  lunch and Learns with businesses
Gifts for Allies  and those who referred: Box of nuts, organic flowers, cups, pens, caps, t-shirts. Cards.

JANUARY

Lending Library: Supersize Me, Fast Food Nation, King Corn, Sugar Blues, Food Inc. End of Overeating
Workshop on Nutrition and Fitness
Annual Reactivation Program
External Workshops, Screenings, and networking

FEB

Doctor’s With A Heart Donation Program
Have a Heart – Oaklahaven Children’s Chiropractic Center – link
Valentine’s Gift Coupons

MARCH

Leprechaun Appreciation Day (Kid’s Day) link

Procedures: Recurring

Community Education: Talks or Awareness Weeks
Nov: Flu
Jan  Feb Food, Supplements/ Fast food Series –  With  a Dietitian and a trainer. February: Heart Heath- blood pressure
March: Headache Awareness Week

Communication Channels
Newsletter
Email Newsletters – NEW SERVICE FOR 2010 – We will do this for all clients on Standard Management Programs or higher.
Press Releases
Ads on other special newsletters: Chamber of Commerce, YMCA, Church Bulletins
Web site/Face Book – Fan /LinkedIn

Internal Recurring:

Morning case management meetings – (include a joke.)
Staff meetings -
Patient Success Stories, Upbeat Atmosphere:  Take a “vibe check”:  too seriousness or pleasant can welcoming atmosphere. Where’s the party?
Spinal Care Class
Whiteboard
Brochures
Staff education
WOC (Whip out card)
Mission